TORONTO, Feb. 11, 2015 /CNW/ -- Eyereturn Marketing, a predominant third-party ad server and demand-side platform, released its latest free white paper entitled "Viewability and Measurability" today.
The study analyzed the relationship between measurability and viewability for ads featuring many well-known North American brands across different categories of inventory. Eyereturn's proprietary buy-side platform reviewed viewability in the context of measurability, including how viewability relates to conversion. This white paper also summarizes best practices for incorporating viewability into programmatic. The company's partnership with comScore's new Industry Trust Initiative looks to further elevate transparency and trust in programmatic transactions.
"In a world where advertisers are demanding more transparency and accountability from everyone in the supply chain from the agency on down, advertisers are looking to maximize viewability and verify that viewability to a high standard," said Ian Hewetson, the VP of Client Services at Eyereturn.
Ian specializes in bridging the gap between advertisers, publishers and advertising technologies to make customized strategic solutions work in the real world. Ian will be revealing insights from the exclusive study in a presentation at the MediaPost OMMA 'Art & Science of Digital Advertising' conference in Miami on February 23rd 2015. "We are proud to have Ian Hewetson presenting as a sponsor of this month's 'Art & Science' conference. Eyereturn Marketing's position as an adserver, DSP & DMP combo is sure to give our audience a unique perspective on this trending topic," said Jon Whitfield, VP Event Sales from MediaPost communications.
The white paper is available for download on the Eyereturn Marketing website. To view the entire document, visit: http://eyereturnmarketing.com/about/press-releases/
About Eyereturn Marketing
Eyereturn Marketing is a predominant third-party ad server and demand-side platform featuring built-in ad delivery, monitoring, and measurement tools that serve and observe millions of user interactions across millions of sites every day. Eyereturn's proprietary bidder & algorithms tap into industry leading publishers and ad exchanges in real time – giving marketers unparalleled reach, all the while maximizing their campaign ROI. With teams located in four offices across North America, for more than a decade Eyereturn Marketing has delivered the results that marketers are looking for from their digital media campaign.
For more information, please contact:
Skai Spooner, Marketing and Brand Specialist
416-929-4834 ext #295
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SOURCE Eyereturn Marketing