300 Storms Into IMAX(R) Theatres



    
         Sets Multiple Opening Weekend Box Office Records for an IMAX
                       Hollywood Simultaneous Release

    Highlights include:
    -------------------
    -   Largest domestic three-day total at $3.6 million
    -   Largest opening day gross for any IMAX movie at $1,355,000
    -   Largest opening day per screen average at $21,850
    -   Largest opening weekend per screen average of $58,000
    

    LOS ANGELES, March 13 /CNW/ - IMAX Corporation and Warner Bros. Pictures
today announced that 300: The IMAX Experience contributed a record-setting
$3.6 million of the $70,855,301 that the film grossed at the domestic box
office opening weekend. 300: The IMAX Experience played in 62 domestic IMAX(R)
theaters, while 300 played in 3103 locations across the country.
    Directed by Zack Snyder, the Mark Canton/Gianni Nunnari Production
launched midnight Friday with sold out performances in 57 IMAX locations,
which added to the film's opening weekend per screen average of $58,000, a new
record for a Hollywood IMAX title. 300 also shattered every opening weekend
record for an IMAX Hollywood simultaneous release, playing to sell-out crowds
around the country.
    300's box office domination led to 48 IMAX theatres reporting opening
weekend records, and it also posted a staggering $700,000 in IMAX theatres on
Monday, as the enthusiasm for the film continues. The film is booked in more
than 25 international IMAX theatres, the first of which, Taiwan, opened this
past weekend with outstanding results.
    "We are beyond excited about the way moviegoers are responding to this
incredible film," said Dan Fellman, President of Domestic Distribution at
Warner Bros. Pictures. "The IMAX Experience(R) offers audiences an
ultra-exciting way to take in the thrills of the battle of Thermopylae, and we
look forward to more crowds filling theatres in the coming weeks."
    "300's initial box office performance demonstrates that visually stunning
and exciting films continue to draw commercial audiences to IMAX theatres,"
said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler.
"We've had a long and successful relationship with Warner Bros. Pictures, we
are pleased to have an extraordinary film like 300 in the March slot of our
2007 film slate, and we hope the film continues to be a significant draw for
the IMAX theatre network in the months ahead."
    "Zack Snyder's amazing vision of Frank Miller's graphic novel has
transported IMAX audiences directly into the excitement of 300," added Greg
Foster, Chairman and President of IMAX Filmed Entertainment. "Our partnership
with Warner Bros. Pictures and our teams' joint marketing and distribution
efforts have resulted in more audiences wanting to experience the 300 fever in
IMAX's immersive format, and based on what we're hearing from our theatres and
the opening weekend results, word of mouth about this fantastic film is
spreading quickly."
    Based on the epic graphic novel by Frank Miller, "300" is a ferocious
retelling of the ancient battle of Thermopylae in which King Leonidas (Gerard
Butler) and 300 Spartans fought to death against Xerxes and his massive
Persian army. Facing insurmountable odds, their valor and sacrifice inspire
all of Greece to unite against their Persian enemy, drawing a line in the sand
for democracy. The film brings Miller's (Sin City) acclaimed graphic novel to
life by combining live action with virtual backgrounds that capture his
distinct vision of this ancient historic tale.
    Warner Bros. Pictures presents in association with Legendary Pictures and
Virtual Studios, a Mark Canton/Gianni Nunnari Production, "300". Directed by
Zack Snyder (Dawn of the Dead), the film stars Gerard Butler (Phantom of the
Opera), Lena Headey (The Brothers Grimm), David Wenham (The Lord of the Rings
trilogy), and Dominic West (The Forgotten).

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is
the Company's groundbreaking digital remastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. IMAX's renowned
projectors display crystal-clear images on the world's biggest screens, and
the IMAX brand is recognized throughout the world for extraordinary and
immersive entertainment experiences for consumers. As of September 30, 2006,
there were 280 IMAX theatres operating in 40 countries.
    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R) and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.

    This press release contains forward looking statements that are based on
management assumptions and existing information and involve certain risks and
uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include the timing of
theatre system deliveries, the mix of theatre systems shipped, the timing of
the recognition of revenues and expenses on film production and distribution
agreements, the performance of films, the viability of new businesses and
products, and fluctuations in foreign currency and in the large format and
general commercial exhibition market. These factors and other risks and
uncertainties are discussed in the Company's Annual Report on Form 10-K for
the year ended December 31, 2005.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Warner Bros. Pictures, Los
Angeles, Andrea Marozas, (818) 954-4849, andrea.marozas@warnerbros.com;
Business Media: Sloane & Company, New York, Whit Clay (212) 446-1864,
wclay@sloanepr.com; Investors: Integrated Corporate Relations, Amanda Mullin,
(203) 682-8243, Amanda.Mullin@icrinc.com; Entertainment Media: Newman &
Company, Los Angeles, Al Newman (310) 278-1560, asn@newman-co.com

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