Box Office Momentum Continues in Domestic and International Markets
LOS ANGELES, March 20 /CNW/ - IMAX Corporation and Warner Bros. Pictures
today announced that 300 continued its box office reign, posting a
record-breaking second weekend at IMAX(R) theatres. After already registering
the highest opening weekend in IMAX's history, the digitally re-mastered IMAX
release grossed $2.7 million from 62 domestic IMAX screens, from Friday,
March 16 through Sunday, March 18. The film's worldwide IMAX total has climbed
to $9.1 million, contributing to the overall box office of $154.2 million
through the weekend.
"The overwhelmingly positive moviegoer response to 300 in IMAX's
immersive format is contributing to the overall success of the film," said
Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "We
are very pleased with the film's performance and look forward to its continued
success in both conventional and IMAX theatres in the coming weeks."
"Moviegoers are loving 300: The IMAX Experience and research results
speak very favorably to increased word-of-mouth and repeat visitation to IMAX
theatres," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and
Bradley J. Wechsler. "We are encouraged by the positive consumer reaction and
box office performance of this exciting motion picture, and we believe it will
help increase the popularity of the IMAX brand with moviegoers and
"It's working. Our theatres are happy, moviegoers love the film and
they're returning to theatres to see it in IMAX," added Greg Foster, Chairman
and President of IMAX Filmed Entertainment. "Based on our advance ticket sales
and this weekend's amazing hold, it's obvious this film has strong legs, which
is a terrific way to kick off our 2007 film slate."
300: The IMAX Experience had a strong opening weekend in Korea, and is
performing very well through its second weekend in Taiwan. The film is slated
for release in at least 20 more international locations during the next few
"The IMAX release of 300 is off to a great start internationally," said
Veronika Kwan-Rubinek, President of International Distribution, Warner Bros.
Pictures. "We are delighted that audiences are experiencing the film in this
unique and immersive way, and we anticipate even stronger box office returns
as it opens in additional international IMAX theatres during the weeks ahead."
Based on the epic graphic novel by Frank Miller, "300" is a ferocious
retelling of the ancient battle of Thermopylae in which King Leonidas
(Gerard Butler) and 300 Spartans fought to death against Xerxes and his
massive Persian army. Facing insurmountable odds, their valor and sacrifice
inspire all of Greece to unite against their Persian enemy, drawing a line in
the sand for democracy. The film brings Miller's (Sin City) acclaimed graphic
novel to life by combining live action with virtual backgrounds that capture
his distinct vision of this ancient historic tale.
Warner Bros. Pictures presents in association with Legendary Pictures and
Virtual Studios, a Mark Canton/Gianni Nunnari Production, "300". Directed by
Zack Snyder (Dawn of the Dead), the film stars Gerard Butler (Phantom of the
Opera), Lena Headey (The Brothers Grimm), David Wenham (The Lord of the Rings
trilogy), and Dominic West (The Forgotten).
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is
the Company's groundbreaking digital remastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience(R). IMAX's
renowned projectors display crystal-clear images on the world's biggest
screens, and the IMAX brand is recognized throughout the world for
extraordinary and immersive entertainment experiences for consumers. As of
September 30, 2006, there were 280 IMAX theatres operating in 40 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R) and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.
This press release contains forward looking statements that are based on
management assumptions and existing information and involve certain risks and
uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include the timing of
theatre system deliveries, the mix of theatre systems shipped, the timing of
the recognition of revenues and expenses on film production and distribution
agreements, the performance of films, the viability of new businesses and
products, and fluctuations in foreign currency and in the large format and
general commercial exhibition market. These factors and other risks and
uncertainties are discussed in the Company's Annual Report on Form 10-K for
the year ended December 31, 2005.
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