3 Million Visits Expected at futureshop.ca for Early Boxing Day Sale



    Busiest online sale of the year starts on December 24: Canadians can shop
    early for in-store Boxing Day doorcrasher deals on futureshop.ca

    BURNABY, BC, Dec. 21 /CNW/ - To meet the expected demand for online
sales, futureshop.ca begins its Boxing Day sale on December 24th at 8 PM
(EST), and will offer Canadians the same doorcrasher deals they will find
in-store on Boxing Day. Futureshop.ca is expecting over 3 million visits to
the website from December 24th to December 27th.
    "Futureshop.ca has become a resource for our customers who shop in-store,
and for those who like the convenience of online shopping," said Thierry
Hay-Sabourin, Senior Manager, futureshop.ca. "Our customers are tech savvy,
and they want the option of researching, comparing and purchasing products
online. Last year, the online sale started on December 24 and it provided
value for our online customers, as well as those shopping in-store on Boxing
Day."
    The online Boxing Day sale is the largest sale of the calendar year, and
is comparable to the US's shopping phenomenon of Cyber Monday. In 2006, Future
Shop experienced double-digit growth, year-over-year, online for Boxing Day.
This year, sales are forecasted to surpass last year's growth with the strong
Canadian dollar and the demand for portable consumer electronics, as well as
products for home theatres and home offices.
    Similar to the in-store experience, customers who are first online will
also have first access to product. Product will be sold on a first come, first
serve basis and will not be replenished throughout the online sale.

    
    Who:    Over 3 million visits are expected by Canadians to futureshop.ca
            from December 24th at 8 PM (EST) until December 26th.

    Where:  futureshop.ca

    What:   Online Boxing Day sale which will feature all the same door
            crashers found in-store on Boxing Day, as well as a great
            selection and thousands of units of Web Only door crashers, only
            available at futureshop.ca.

    When:   December 24, 2007 at 8PM (EST) - December 26th at 12 (midnight)

    Tip:    Subscribe to the futureshop.ca newsletter for the Web Only
            Boxing Day virtual flyer and learn more Boxing Day deals in
            advance. The Web Only and Corporate Boxing Day flyer will be
            available on futureshop.ca starting on December 23rd.
    

    About Future Shop

    With 131 stores across the country and the nation's premier web store
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest,
national retailer and e-tailer of consumer electronics. The Company is
committed to kids and communities, supporting non-profit organizations that
help youth develop their skill set, discover their talents and sustain a
lasting interest in education.




For further information:

For further information: Susan Kirk, Communications Manager, (604)
412-1226, or skirk@futureshop.com; Cheryl Grant, Communications Specialist,
(604) 412-1008, or chgrant@futureshop.com

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Future Shop

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