21st Century Publicity - No Fees Until the Press or On-line Release is Published



    VANCOUVER, Feb. 13 /CNW/ - Image Control Communications, a 20-year-old
Canadian firm citing expertise in PR Public Relations and Publicity for
Business-to-Business, and Business-to-Consumer products and services states it
has devised a ground breaking new fee structure - Fees Tied To Results, where
no releases published means no client fees.
    General Manager, John Connolly says "Our no frills process may a first in
the industry and certainly in Canada; designed to be uncomplicated, and with
no unnecessary administration or expenses. We ask prospective clients a few
key questions about their products, and services, their target markets, and
client decision maker profiles. We then request these clients to send us
recent news items, web site URL, advertising, sales promotion or similar
published items by email, courier or mail. Most importantly, we need an idea
of their public relations goals in the business sense."
    "These goals are generally profitable sales; but not always. They could
include a membership drive, a call to political action, or one we increased
profits with - persuading logistics staff, IT, office managers and similar to
sell us un-reworked, empty toner cartridges, for our client's remanufacturing
service."
    "When we feel confident that the client has information or a story which
can be crafted into an appropriate news release or series, for targeted
markets and potential buyers by media type, we send out a few. We have over
8,000 Canadian Media contacts from which to choose -- all need new, credible,
interesting stories -- news items of interest to the reader or viewer. This
last part is where we earn our wages."
    "It's an upside down economy these last few months; the type which
creates massive losses and failures, but also new fortunes as trading
conditions improve. Our premise is to telescope down the long sales cycle to
gain a new PR client for Image Control, by offering incontrovertible value for
money and eliminating most 20th century sales costs like: high rent offices,
company cars, advertising, almost all travel and entertainment and sales reps
themselves - known as account executives in the PR business. We'll concentrate
on our core business; in fact, the only value we add -- getting new profitable
clients for our clients."
    Image Control Communications states that when the first PR item is
published their fee is $C385. When subsequent ones are published, to the
agreed maximum, each is $C135.00. Creation and placement of ads or notices for
Social Media Sites (almost all are accepted) costs exact media charges, plus
$C85.00. each.
    "This revolutionary plan will likely be most appropriate for smaller and
medium size companies with minimal decision making, purchasing and payables
overhead," Connolly concludes.





For further information:

For further information: John Connolly, Image Control, 210-815 4th Ave,
New Westminster, BC, Canada, V3M 1S8, email - rfid@shaw.ca, (778) 397-0508,
http://rfid.shawwebspace.ca

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IMAGE CONTROL COMMUNICATIONS

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