2014 is off to a Booming Start at Sonic

TORONTO, Feb. 12, 2014 /CNW Telbec/ - Sonic Boom Managing Partner, Sylvain Perron and Partner, Richard Zeidel, are delighted to announce the addition of Jason Partridge and Shannon Davidson to the firm's Toronto office. In support of Sonic Boom's exciting and ambitious growth plan for 2014, Jason joins the firm as Vice President, Creative Director, and Shannon as Vice President, Partnerships & Event Marketing. Both will oversee the expansion of Sonic Boom's creative and experiential teams in support of the firm's delivery of integrated, full-spectrum business solutions to clients.

Jason is a passionate storyteller and an insightful creative leader, who is comfortable working across all media to deliver measurable, fully integrated communications campaigns. He will guide the creative team in producing innovative multi-channel communications programs, which deliver against client objectives: "The opportunity to work with such talented, strategic, and forward-thinking people doesn't present itself often," said Jason. "Combine that with a chance to take everything I have learned and bring it to brands of this scale and stature, and it was an opportunity I couldn't ignore." Recently, Jason was Creative Director at Cheil Canada, where his clients included Samsung and Hankook Tires. Having worked on Chrysler, Kia, Nissan, Subaru, and Canadian Tire, he also has extensive automotive experience. His other clients have included McDonald's, Walmart, Microsoft, Molson, Labatt, Air Miles, Kids Help Phone, Fashion Cares, and Trillium Health Centre.

Shannon is a strong marketer with extensive knowledge of event-based marketing. Her role will be to connect the online and offline experiences of consumers for all the firm's clients: "Sonic Boom offers me the chance to leverage all of my marketing experiences, and work with a dynamic team to build on the work they're doing online to create meaningful offline consumer experiences and relationships," she said. Most recently, Shannon was Director, Sponsorships & Events at Publicis, where she worked on Chrysler. Her other clients have included Molson Canada, Ford, The Grand Prix of Toronto, the Canadian Football League, and Scotiabank. She has also given her time to philanthropy, working with Habitat for Humanity Women's Build and Culturelink Canada. 

"Richard and I could not be happier that Jason and Shannon have joined Sonic Boom. As our growth plan for 2014 gets underway, we believe they are the right people to guide our dynamic firm toward even greater success, growth, and development," said Sylvain Perron, Managing Partner. "With their energy, dedication, and talent, Shannon and Jason will ensure Sonic Boom creates and delivers industry-leading work for its clients," added Richard Zeidel, Partner.

About Sonic Boom

Located in Toronto and Montreal, Sonic Boom is part of RES PUBLICA Consulting Group Inc. and regularly supports clients under the direction of partner companies including NATIONAL Public Relations, Cohn & Wolfe, Madano Partnership and AXON Communications. RES PUBLICA owns NATIONAL Public Relations Inc., Canada's largest public relations firm, with offices in Victoria, Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax, St. John's , New York and London (UK).

Since its inception in 1998, Sonic Boom has partnered with leading brands on a wide array of digital mandates. Bringing together experts from the creative, technology, and business strategy fields, Sonic Boom offers interactive, insightful, efficient, and innovative solutions to various clients across Canada and abroad. Recent work includes acting as the social media agency of record for Ford of Canada, as well as ongoing work supporting clients like Health Canada, Pfizer, GE, Hoffmann La Roche, Kohler, and Vaughan Mills.

www.sonicboom.com / www.beliefbasedconsumption.com

Sonic Boom Creative Media part of WPP Group of businesses you can find more information at, http://www.wpp.com/wpp/companies/sonic-boom-creative-media/.

Image with caption: "Jason Partridge, Vice President, Creative Director, Sonic Boom. (CNW Group/Sonic Boom Creative Media)". Image available at: http://photos.newswire.ca/images/download/20140212_C9666_PHOTO_EN_36630.jpg

Image with caption: "Shannon Davidson, Vice President, Partnerships & Event Marketing, Sonic Boom. (CNW Group/Sonic Boom Creative Media)". Image available at: http://photos.newswire.ca/images/download/20140212_C9666_PHOTO_EN_36632.jpg

SOURCE: Sonic Boom Creative Media

For further information:

Dominique Quirion

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