UNIQLO decides to make and sell official T-shirts from 2010 onwards
TOKYO, June 28 /CNW/ - UNIQLO has been responsible for the creation and
sale of official T-shirts for the 2009 Cannes Lions International Advertising
Festival, one of the world's top three advertising fests. Ten short-listed
designs have been made into commercial products. And from among those entries,
"KING" designed by Sho-san, an arts university student living in Tokyo, has
been selected as the 2009 Grand Prix winner. The design perfectly matched the
2009 Grand Prix with an image of a crown-wearing lion, the symbol of the
Cannes Lions. UNIQLO will continue to create and sell official T-shirts for
the Cannes Lions Festival from 2010 onwards. The 2010 competition opened for
entries from June 22.
UNIQLO led the creation of the official T-shirts for the 2009 Cannes
Lions International Advertising Festival, holding a design competition for
individuals to participate in the T-shirt creation process. We opened the
design competition for the Cannes Lions T-shirt Grand Prix to the public via
the Web for roughly one month from last November. We received 1,448 designs
from 51 different countries. Of those, 10 designs were selected for T-shirts
sold in UNIQLO stores around the world as official T-shirts for the Cannes
The T-shirt design selected as the Grand Prix winner at the Cannes Lions
festival on June 26 was Sho-san's design entitled KING. The design was judged
highly fitting for the 2009 Grand Prix with its use of two graphics images -
the lion and the crown - to express the magnificence of the Cannes Lions
advertising festival. The graphics were designed for their simplicity and
impact, equal to the Cannes Lions festival itself with its long and learned
history. UNIQLO also hosted an award ceremony in Cannes on the same day Grand
Prix winner Sho-san received a commemorative trophy from the Cannes Lions
chairman, Terry Savage.
UNIQLO also to create official T-shirts from 2010 onwards
UNIQLO will lead the creation of the official T-shirts for the Cannes
Lions festival from 2010 onwards. UNIQLO launched UT Grand Prix design
competition in 2005 encouraging entrants to give their imagination-free rein
to express graphics and messages using the T-shirt as a canvas. Each year,
there are over 10,000 entries with people sending in designs from countries
all over the world including Japan. From 2010 onwards, we will be looking to
combine and develop the UT Grand Prix and the Cannes Lions T-shirt Grand Prix
to extend the reach of T-shirt design across the globe. This will be the start
of a new and exciting competition. The 2010 official T-shirt will be sold in
UNIQLO stores around the world from next summer.
Grand Prix-winning design - Profile
Profile: Currently a student of the Faculty of Art and Communication
at Tama Art University, the 23-year-old is a football fan and
dog lover, looking for the fun things in everyday life.
At the Cannes Lions, not only judges but also participants are involved
in the decision to choose the category's Grand Prix. The design was created in
a way matching this selection process -- making those participants who wore
the T-shirt aware of the KING. The T-shirt expresses the magnificence of the
Cannes Lions advertising festival through two simple graphics - the lion and
the crown. The graphics were designed for their simplicity and impact, equal
to the Cannes Lions festival itself with its long and learned history. The
lion's expression and the KING lend a kind of regal quality. The black block
color strengthens the design's impact, and the gold of the crown gives sense
of a colorful and gorgeous ceremony.
UNIQLO activities at Cannes Lions
Here are some of the unique experiments that UNIQLO conducted for the
global advertising world at the Cannes Lions venue.
1. UNIQLO T-shirt mannequins line Cannes Lions red carpet
UNIQLO placed mannequins sporting different daily UNIQLO messages all
over the Cannes Lions venue throughout the festival. Ten mannequins sporting
print T-shirts designed to coordinate with the freely distributed Cannes 2009
Daily News popped up all over the venue each day. On the final day, all of the
mannequins helped to close the event lining the Cannes Lions red carpet.
Approximately 30 mannequins were lined up to greet the guests as they arrived.
In addition, UNIQLO set up a booth on the 2nd floor of the Cannes Lions venue
to sell official T-shirt and boost UNIQLO and UT brand appeal.
2. Reporting UNIQLO activities at Cannes Lions on special website for
Paris flagship store
UNIQLO is planning to open a global flagship store in Paris in autumn
2009. We have a special website in place to list the various UNIQLO activities
from June 16 right through the global flagship store opening, "FROM TOKYO TO
PARIS" (http://www.uniqlo.com/paris). And we are also introducing UNIQLO's
activities at the Cannes Lions festival venue in the style of a blog.
Special Report: "UNIQLO's Tokyo Fashion Map" receives Gold Lions in Cyber
Lions category, Cannes Lions 2009. UNIQLO's Tokyo Fashion Map, launched in
spring 2009 to introduce the 1,000 styles of Parka, has received the Gold
Lions in the Cyber Lions category, Cannes Lions 2009. The jury loved the
UNIQLO work because the website featured the brand concept of component
clothing, irrespective of the gender, job and generation.
2010 T-shirt design competition open to entries from June 22
The T-shirt design competition was opened to application for entries from
June 22 on the exclusive website, (http://ut.uniqlo.com/utcannes). Anyone is
welcome to enter the competition regardless of age and pro or amateur status.
However, all entries must be original, unpublished works.
All selected designs will be commercialized and sold in UNIQLO stores
around the world in summer 2010. From those short-listed designs, one overall
winner will be selected for the Grand Prix and T-shirts with this design
distributed to participants at the 2010 Cannes Lions festival.
This year's theme is "Inspiration". The Cannes Lions is an advertising
festival that has evolved into the venue to evaluate revolutionary, unique
advertising ideas from around the world. The UNIQLO T-shirt is the canvas upon
which to express your "Inspiration". We encourage people from all over the
world to freely express their idea of inspiration.
For details on the Cannes International Advertising Festival, go to:
URL: http://www.canneslions.com/ (English language)
For further information:
For further information: Yukie Sakaguchi, Daisuke Hase, PR Section,
UNIQLO CO., LTD., Tel: +81-3-6272-0966 (weekdays 10.00 - 18.00 Japan Time),
Fax: +81-3-6272-0076, e-mail: firstname.lastname@example.org