2008 Juno Awards Weekend Events are bullfrogpowered(TM)



    Bullfrog Power partners with CARAS to lower the emissions footprint of
    2008 Juno Awards Weekend Events with green power

    CALGARY, March 25 /CNW/ - Bullfrog Power(TM), a leading Canadian provider
of 100 per cent green electricity, today announced that it has partnered with
the Canadian Academy of Recording Arts and Sciences (CARAS) as a community
sponsor of the 2008 Juno Awards Weekend Events, which will take place at
various venues in Calgary from April 4 to April 6. Under the agreement,
Bullfrog will provide clean, renewable power to reduce the emissions footprint
of the three nights of weekend activities and performances associated with the
2008 JUNO Awards.
    Going green is an important move according to Chris Topping, Manager,
Public Events for the JUNO Awards. "We share the public's concern about the
environment," said Topping. "Partnering with Bullfrog Power on our local
weekend events allows Canada's premier awards ceremony to reduce its emissions
footprint while celebrating the country's best music."
    "I'd like to thank CARAS for choosing to work with Bullfrog Power to
lower the electricity-related emissions footprint of the 2008 Juno Awards
Events," said Theresa Howland, Vice President, Western Region, Bullfrog Power.
"Alberta's music community has always been at the forefront of environmentally
friendly initiatives. The decision of CARAS to green the Juno Awards Events
with green power follows in that tradition. For Bullfrog Power, it's an
excellent opportunity to raise awareness among Albertans about their option to
purchase green power for their homes or businesses."
    Providing green power for this event will not require any special
equipment or wiring. Bullfrog Power will simply inject clean, emissions-free
EcoLogo(M)-certified electricity onto the Alberta Electricity grid to match
the amount of power used by the events, just as it does for thousands of homes
and hundreds of organizations in Alberta and Ontario. In Alberta, Bullfrog
sources its 100 per cent made-in-Alberta wind power from wind farms in
Southern Alberta.
    The following 2008 Juno Awards Weekend events will be bullfrogpowered:

    
    -   Juno Cup - Stampede Corral
        Friday April 4, 7:30 p.m.
        Hockey legends and celebrity musicians face off for the 5th Annual
        Juno Cup game. The Juno Cup is a fan favourite that pairs an all-star
        line-up of NHL Greats against celebrity Rockers for a fundraiser to
        benefit MusiCan, the charitable arm of CARAS.

    -   JunoFest - 17 venues
        Friday & Saturday, April 4 & 5, 9 p.m. - 2 a.m.
        A two-night music extravaganza featuring a multitude of acts
        including indie artists, hometown favourites and JUNO Award nominees
        performing at various venues in downtown Calgary.

    -   Juno Fan Fare - Olympic Oval
        Saturday, April 5, 11 a.m. - 4 p.m.
        Juno Fan Fare features artist interviews, prize giveaways and
        autograph sessions with Bedouin Soundclash, Faber Drive, Finger
        Eleven, Hedley, illScarlett, Jully Black, Serena Ryder, State of
        Shock and many more.

    -   Songwriters' Circle - Jack Singer Concert Hall
        Sunday, April 6, 12 p.m.
        An intimate afternoon concert hosted by one of today's most exciting
        songwriters, Joel Plaskett (front man of Joel Plaskett Emergency and
        2008 JUNO Award nominee for Songwriter of the Year). Plaskett will
        join fellow esteemed Canadian songwriters and JUNO Award nominees
        AlexCuba, Corb Lund, Jay Malinowski (Bedouin Soundclash), Jeremy
        Fisher, Serena Ryder and Tegan Quin (Tegan and Sara).
    

    About Bullfrog Power

    Bullfrog Power is a leading provider of 100 per cent green electricity.
Founded in 2005, Bullfrog provides homes and businesses in Alberta and Ontario
with an easy way to go green and help create a cleaner, healthier environment
for future generations. All of Bullfrog's power comes from clean, renewable
sources like wind power and low-impact water power that displace polluting and
carbon-intensive sources like coal. Bullfrog sources power exclusively from
generators that have received Environment Canada's Environmental Choice(M)
Program EcoLogo(M) certification. Thousands of Canadian homeowners and
hundreds of businesses have made the decision to become "bullfrogpowered(TM)"
and support the generation of clean, renewable power.
    www.bullfrogpower.com

    About CARAS

    The Canadian Academy of Recording Arts and Sciences/L'academie canadienne
des arts et des sciences de l'enregistrement (CARAS) is a not-for-profit
organization created to preserve and enhance the Canadian music and recording
industries and to contribute toward higher artistic and industry standards.
The main focus of CARAS is the exploration and development of opportunities to
showcase and promote Canadian artists and music through television vehicles
such as The JUNO Awards. For more information on the 37th Annual JUNO Awards,
visit the Canadian Academy of Recording Arts and Sciences' (CARAS) website at
www.junoawards.ca.





For further information:

For further information: Contact Bullfrog Power: Blair Cosgrove, The
Message Parlour, Tel: (403) 889-4293, Email: blairc@themessageparlour.com;
Contact CARAS: Chris McDowall, Holmes Creative Communications, Tel: (416)
628-5648, Email: cmcdowall@hccink.com

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