20,010 Winter Games licence plate sold



    British Columbians show their support for the Vancouver 2010 Olympic and
    Paralympic Winter Games

    VANCOUVER, June 12 /CNW/ - Over 20,000 British Columbians have chosen to
purchase 2010 Winter Games licence plates in the past seven weeks. To mark the
occasion a special presentation was made to a Richmond resident who purchased
the 20,010 plate.
    Olympic snowboarder Alexa Loo, Dave Cobb, VANOC Executive Vice President,
and Ed Novak, ICBC's Lower Mainland Director of Broker Relations and Sales,
were on hand to present Michael Sentes with a plaque and a Vancouver 2010
Olympic and Paralympic Winter Games commemorative sweater recognizing his
support and the purchase of the 20,010 licence plate.
    "It is very encouraging to see the early sales success of 2010 Winter
Games licence plates," said ICBC's Ed Novak. "Selling more than 20,000 plates
in less than two months is a clear indication of the support and pride British
Columbians have in the Games. Customers also like the unique look of the plate
and the idea of being able to promote the Games while they travel inside and
outside BC."
    2010 Winter Games licence plates will continue to be valid beyond the
Games. If customers decide to cancel their plate after December 31, 2010, they
will get to keep the front licence plate as a souvenir in recognition of their
support.
    "On behalf of the entire VANOC team, I would like to thank everyone who
has chosen to purchase a 2010 licence plate to support the Games," said
VANOC's Dave Cobb. "The opportunity to keep the front plate as a souvenir of
the Games is one that we trust will create a treasured and unique keepsake."
    Motorists all over British Columbia are showing their support with
approximately 13,000 plates sold in the Lower Mainland and Fraser Valley,
2,700 sold on Vancouver Island, 3,000 sold in the Southern Interior and 1,400
sold in the North.
    2010 Winter Games licence plates went on sale April 16, 2007 and can be
purchased from Autoplan brokers for an initial fee of $35 (annual renewal fee
of $25). Net proceeds go towards the successful staging of the 2010 Winter
Games and are part of ICBC's sponsorship, as official supporter in the motor
vehicle insurance category.
    The licence plate features the 2010 Winter Games emblem, and the
province's slogan, "The Best Place on Earth." The mountain-scene on the 2010
Winter Games plate is that of Mount Garibaldi in Garabaldi Park, located 13 km
north of Squamish, 79 km north of Vancouver along Hwy 99 on the road to
Whistler. The plate design captures the spirit of the Games while showcasing
one of the most scenic and breathtaking areas between Vancouver and Whistler.
    2010 Winter Games licence plates are available for passenger vehicles,
motor homes, commercial trucks, commercial trailers, farm trucks, motorcycles
and utility trailers.

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010.
    Additional information about 2010 Winter Games licence plates is
available at local Autoplan broker offices or at
http://www.icbc.com/registration/reg_spec_lic_plates_opp.asp

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Doug Henderson, ICBC, (604) 982-1332; Mary
Fraser, Vancouver 2010, (778) 328-3667

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