2 B or not 2B ?



    Virgin Mobile translates complete works of Shakespeare into "text speak"

    TORONTO, March 30 /CNW/ - It's already well known that text messaging is
one of the fastest growing methods of communication today. The Canadian
Wireless Telecommunication Association (CWTA) reports that Canadians send more
than 18 million text messages per day. The opportunities for communication and
interaction through text are endless and Virgin Mobile is taking the next step
towards integrating education and technology. In an effort to make Shakespeare
easier to understand and more accessible to today's students, Virgin Mobile
Canada announced today that it has translated the complete works of
Shakespeare into abbreviated "text speak". This fresh new approach on the
classics will make them easier to understand and generate a new interest in
the Bard among Canadian students.
    As of April 1, all of Shakespeare's plays - as well as individual quotes
and soliloquies - will be available in their new translated form for free at
www.virginmobile.ca. After ordering online, the selected play or quote will be
text messaged directly to any Virgin Mobile phone.

    For example, Macbeth's famous lines:
    "To-morrow, and to-morrow, and to-morrow,
    Creeps in this petty pace from day to day,
    To the last syllable of recorded time;
    And all our yesterdays have lighted fools
    The way to dusty death"

    When translated into text speak become:
    "2moro + 2moro + 2moro,
    Crps in dis pe-t pace frm day 2 day,
    2 the last sylubl of rcrded time;
    _ all r ystrdys hav lited foolz
    The way 2 dus-t deth"

    "We're excited to be providing a useful, unique service for students that
will help them with their studies while they also enjoy using their mobile
phones," said Nathan Rosenberg, chief marketing officer, Virgin Mobile Canada.
"Shakespeare can be difficult to understand, and so receiving it by text will
solve all their problems when exam time rolls around! Now instead of texting
'what u up 2?' you can send 'whr4 art thow?' and make your English teacher
proud!"
    Based on the early buzz generated by the Shakespeare project, Virgin
plans to announce translations for a variety of authors. Just in time for
Canada Day, Virgin Mobile will roll out a translated text version of "Anne of
Green Gables" by Lucy Maude Montgomery.

    About Virgin Mobile Canada

    Launched in 2005, Virgin Mobile is Canada's first wireless service
created for and defined by youth. The country's first mobile virtual network
operator (MVNO), Virgin Mobile's customers have access to a portfolio that
includes monthly price plans, a full range of phones and a broad array of
messaging, music and mobile content offerings - without long-term contracts.
J.D. Power and Associates has recognized Virgin Mobile as highest in customer
satisfaction with prepaid wireless service for two years in a row(1).
    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. Virgin Mobile phones are available at more than 4,000
locations with top-up cards available at more than 10,000 locations
nationally. Virgin Mobile products can also be purchased online at
http://www.virginmobile.ca or by calling 877-662-2824.

    
    -----------------------------
    1.  J.D. Power and Associates 2005-2006 Canadian Wireless Customer
        Satisfaction Study(SM). 2006 study based on 5,784 total responses
        from consumers with prepaid wireless service surveyed in
        October 2006. jdpower.com.
    





For further information:

For further information: or to arrange an interview, please contact: Jen
Koster, Hill & Knowlton Canada, (416) 413-4615 (office), (416) 721-7991
(mobile), jen.koster@hillandknowlton.ca; Erica Faltous, Hill & Knowlton
Canada, (416) 413-4695 (office), (416) 655-8221 (mobile),
erica.faltous@hillandknowlton.ca

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