1.5 Million Canadians Watch Bell Media's Coverage of Ceremony

Canadians Say "I Do" to Bell Media With Canada's Most-Watched Royal Wedding Programming

- CTV's TheRoyals.ca drives CTV.ca to highest one-day online audience ever, with nine million page views and almost half a million Royal Wedding videos viewed -

TORONTO, April 30 /CNW/ - Bell Media delivered the most-watched Royal Wedding programming of any Canadian media outlet yesterday, preliminary overnight data from BBM Canada reveals. The procession from Westminster Abbey to Buckingham Palace (7:15-8:30 a.m.) was watched by 1.7 million viewers on average, making it the most-watched television program of the day in Canada. From 6-7:15 a.m., 1.53 million viewers watched Bell Media's coverage of the ceremony itself, the most of any Canadian broadcaster. Bell Media's audience peaked at 2.2 million viewers at 8:27 a.m. when William and Kate shared two kisses on the balcony at Buckingham Palace. Overall, more than seven million Canadians watched Bell Media coverage from 3-10 a.m.

Earlier in the morning, more than half a million viewers (563,000) were tuned to Bell Media channels from 3-6 a.m., more than double that of CBC (246,000) from 2-5 a.m.

BBM reported 1.03 million viewers for CBC's coverage (5-10 a.m.); 370,000 viewers for Global's coverage (4-10 a.m.) and 214,000 viewers for Citytv's coverage (7:30-9 a.m.)

Overall, BBM Canada confirms 5.22 million viewers watched the ceremony and procession on television in Canada from 6-8:30 a.m. ET, with 12.55 million Canadians (37.8% of the population) watching all or some of the coverage during that time period.

To view the full announcement click here: http://bit.ly/kFLaP9

SOURCE Bell Media

For further information:

Emily Young Lee, Bell Media, emily.younglee@bellmedia.ca
Carolyn Fell, Bell Media Digital, carolyn.fell@bellmedia.ca
Laura Heath Potter, Bell Media, laura.heathpotter@bellmedia.ca


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