1.5 Billion Single Use Cameras and Counting



    Kodak's Recycling Program Marks Record Milestone Leaving Little to Waste

    TORONTO, April 7 /CNW/ - Kodak today announced the achievement of a
significant milestone for single use cameras, as 1.5 billion have now been
reclaimed for recycling, including both Kodak cameras and those from the
company's competitors.
    Started in 1990, the Kodak Single Use Camera works with photofinishing
outlets to return used single use cameras to Kodak sorting centres, where they
are then routed for recycling. Nearly every piece of the camera is either
recycled or reused in the ongoing production of more single use cameras,
bringing down costs for consumers and keeping huge amounts of waste out of
landfills. Laid end to end, the 1.5 billion cameras would stretch      
193,080 kilometres, which is enough to circle the earth five times or reach
more than halfway to the moon.
    Of the 1.5 billion, Kodak estimates that nearly 1 billion were Kodak
Single Use Cameras. In fact, the rate of recycling of single use cameras is
84%. That is up from 75% just a few years ago and is the highest rate of
recycling of any consumer product in the U.S., handily beating the national
recycling rates for items such as aluminum cans (52%) and plastic beverage
containers (25%).
    With these increased recycling rates, it means that today most KODAK
Single Use Cameras are produced from recycled camera bodies.
    "We're excited to remain a leading champion of recycling in Canada and
beyond with this program that is now in its 19th year," said Joel Proegler,
general manager, Film Capture and vice president, Film, Photofinishing &
Entertainment Group of Eastman Kodak Company. "Even in this digital age, there
continues to be strong demand for single use cameras, and we're continuing to
meet this demand in an environmentally responsible manner."
    How does it work? A photofinisher returns used single use cameras to a
collection centre. Kodak then pays a fee for returned single use cameras,
including those from other manufacturers with whom Kodak has an exchange
agreement. The cameras are collected after the film is processed and sent to
Rochester to be sorted and routed. Through a mutual agreement, competitor
single use cameras are sent to their original manufacturers while KODAK Single
Use Cameras are sent to a Kodak factory in Guadalajara, Mexico, to be recycled
and reused. Internal parts in good condition are put into new single use
cameras, while the rest of the camera, such as the plastic outer casing, is
ground and recycled. Kodak will feature new packaging to inform customers of
the benefits of the recycling program.
    "This is truly an impressive accomplishment. We work with electronics,
appliance and automobile manufacturers around the world to help them
"close-the-loop" by recovering plastics from their end-of-life products and
remanufacturing them so they can be used in new products. Kodak has
accomplished this and more, even re-using some of its recovered components in
new single use cameras," said Dr. Mike Biddle, President and Founder of MBA
Polymers, Inc. "Additionally, Kodak has embraced a "design for recycling"
philosophy, made its cameras easier to dismantle and used compatible materials
and components where possible to assist the recycling process."
    Further technical details, as well as B-roll and still photography, are
available upon request.

    About Kodak

    As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
    To learn more, visit http://www.kodak.ca and follow our blogs and more at
http://www.kodak.ca/go/followus.
    More than 70 million people worldwide manage, share and create photo
gifts online at KODAK Gallery --join for free today at www.kodakgallery.ca.

    
    (Kodak is a trademark of Eastman Kodak Company.)
    2009
    






For further information:

For further information: Media Contact: Corrinne Madden, Ketchum, (416)
355-7424, corrinne.madden@ketchum.com

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