TORONTO, April 17 /CNW/ - Bilaal Rajan, a 12-year-old author, fundraiser,
children's activist and Unicef Canada Ambassador, will kick off his shoes and
go barefoot during National Volunteer Week beginning April 19 to April 25,
2009. He is inviting the general public to join him in better understanding
the struggles faced by poor children in underdeveloped countries, many of whom
cannot afford shoes.
The Barefoot Initiative is expected to be one of the largest celebrations
of volunteerism in North America. The Initiative is also gaining momentum with
people in countries as far away as Australia, Afghanistan, England,
Switzerland, Thailand, Kenya, Malawi and Tanzania. People can go to Bilaal's
website at www.makingchangenow.com to learn more about the initiative and sign
Bilaal is already a serious force to be reckoned with. His book Making
Change: Tips from an Underage Overachiever (160 pages, Orca Book Publishers)
is an operating manual for making a difference, no matter what your age.
Since 2001, Rajan has raised almost five million dollars for various
causes, and four years ago, he was named an official Ambassador for UNICEF
Bilaal is also featured in a documentary, Yes We Can, produced by In Sync
video, which is premiering on April 19, 2009 at the Sprockets Film Festival in
Toronto, where the campaign is planned to officially kick off. He will be
there on stage after the film - without shoes - to say a few words, and media
are invited to attend. Official kick off at 11:30am April 19th at Famous
Players Canada Square, 2190 Yonge Street, Toronto.
"This barefoot initiative is a call to action," he says. "And when people
ask me why I don't have shoes, I'll tell them because millions of children
throughout the world don't either."
Bilaal is currently on a media tour and is available for interviews.
For further information:
For further information: For interviews, contact: Sean Cain, Telephone
Number: (905) 849-8585, Email address: firstname.lastname@example.org, Web address: