11th edition of Journées de la culture: The Board of Trade of Metropolitan Montreal launches its program



    MONTREAL, Sept. 28 /CNW Telbec/ - For the fourth consecutive year, the
Board of Trade of Metropolitan Montreal is proud to participate in Journées de
la culture, now in its eleventh edition. In honour of this occasion, the Board
of Trade is organizing a series of activities in the Ruelle des Fortifications
of the World Trade Centre Montréal.
    "Our involvement in this event is more than just symbolic in our eyes,
since it is a valuable opportunity to promote encounters between artists and
business people. What is creativity? How do you move beyond a dream and summon
the boldness and energy to surmount all obstacles? How do you bring together
the means, the strengths, and the talents to finalize a project? All this is
not so different from what must be done by many companies rising to the
challenge of competition in a globalized economy. From this perspective,
culture and artists not only have much to contribute in terms of quality of
life and the appeal of our metropolis but also have much to teach us,"
declared Isabelle Hudon, president and CEO of the Board of Trade of
Metropolitan Montreal.

    Today's program

    The Board of Trade launched its program this morning by inviting Yannick
Nézet-Séguin, artistic director and principal conductor of the Orchestre
Métropolitain du Grand Montréal and music director designate of the Rotterdam
Philharmonic Orchestra, to speak to members of the business community about
the impact of culture on the development of the metropolis.
    The Board of Trade is also inviting its members, along with the general
public, to visit the Ruelle des Fortifications of the World Trade Centre
Montréal for the unveiling of a collective piece created for the Art at Work
project by photographer Caroline Hayeur and the Board of Trade's entire staff.
    "Artist Caroline Hayeur devised with us a collective work where every
employee was invited to take a photo illustrating their personal vision of
Montréal. Hayeur then photographed each employee with their photo in their
work environment. The participation rate was 100%! This was a big challenge,
and my team rose to it with all the drive and creativity I have come to expect
from them. The work is titled The Board of Trade's Views and beautifully
reflects our shared conception of our great cause: Montréal!" added Hudon.
    A match of the Ligue Nationale d'Improvisation (LNI) will take place from
12:30 to 1 p.m., followed by a presentation by Benoît Paquette, actor and
impersonator with the annual revue of the Théâtre du Rideau Vert, from 1:15 to
1:45 p.m. The Gora gallery will also be present.

    About Journées de la culture

    Culture pour tous is an independent non-profit organization whose mission
is to contribute to the democratization of culture in Quebec. Through
initiatives such as Journées de la culture, it encourages communities of all
sizes to take ownership of culture and the arts. Instituted in 1997, this
original event offers three days of free activities during which the public is
invited to discover or rediscover the many cultural events organized
throughout the province.

    About the Art at Work project

    Art at Work is a pilot project organized by Culture pour tous as part of
the 11th edition of Journées de la culture. The Board of Trade is one of the
eight organizations that agreed to participate in the first edition of this
project by hosting an artist in residence of its choosing during the summer
months.

    The Board of Trade of Metropolitan Montreal has some 7,000 members. Its
primary mission is to represent the interests of the business community of the
Greater Montréal and to provide individuals, merchants, and local businesses
of all sizes with a variety of specialized services to help them achieve their
full potential in terms of innovation, productivity and competitiveness. The
Board of Trade is Quebec's leading private economic development organization.




For further information:

For further information: Sylvie Paquette, Coordinator, Media relations,
Board of Trade of Metropolitan Montreal, (514) 871-4000, ext. 4015,
sylvie.paquette@ccmm.qc.ca


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