Fourth-generation Turco Persian Rug Company redefines premium service
Jessica Kasparian, newly appointed President, Turco Persian Rug Company, 2012 (CNW Group/Turco Persian Rug Company)
Greg Kasparian Sr. with Turco Persian Rug Company Staff in 1945. (Greg Sr. located at bottom left). (CNW Group/Turco Persian Rug Company)
Strong employee profit-sharing incentive anchors 106-year-old business
TORONTO, April 25, 2012 /CNW/ - Timed with today's re-launch of Turco Persian Rug Company's new website, this fourth-generation Armenian family-run company repositions itself for the 21st century and celebrates 106 successful years in business. The secret to their longevity: Never lose sight of an employee's needs, and always treat a customer with respect and honesty.
Continuing the family tradition of honest business and high client
service standards, President Jessica Kasparian steers the company
forward, taking control from her father Gregory, who previously led the
company since taking it over from his father forty years ago. Ms.
Kasparian's grandfather brought Turco Persian Rug Company into the
family from an Armenian businessman.
"My father, Gregory, firmly believes that a happy employee equals a successful business" said Jessica Kasparian, Turco Persian's newly appointed President, "a philosophy that I also fiercely uphold and will continue to enforce."
For over 20 years, the company has set itself apart with a profit-sharing plan that gives 20 per cent of profits to the employee - the highest profit-sharing percentage rate for a small business. Not surprisingly, many employees have been with Turco Persian for 10 to 35 years. Previously, as the Vice-President of Operations, Ms. Kasparian devoted ample time learning each part of the business, from accompanying early morning delivery calls to working alongside staff that detail washing and repairing rugs, a significant company revenue generator.
"My employees are loyal and proud of their contributions" said Jessica. "This loyalty and pride then translates into thoughtful and attentive service that our customers receive."
Timeliness, excellence and a no-haggle complaint policy are the hallmarks of the Turco Persian experience. Sales staff knows that every effort counts to gain a customer's trust and loyalty - key to any successful business.
With a solid employee recognition program at its core, Ms. Kasparian seizes opportunities that keep Turco Persian ahead, such as the company's efforts to be as green as possible.
"We were one of the first local businesses to switch to Bull Frog Power," remarked Kasparian. "We've installed a heat exchanger that repurposes hot air used to dry wet rugs for heating the water to wash rugs and now, we're looking into the installation of solar panels."
Embracing the future with employees dedicated to excel in client service, Jessica and her expert team continues to source international antique treasures in rug design, from intricate weaves to stunning colours and classic motifs.
For décor solutions, including more information on Turco Persian Rug Company, the experts in collectable rugs, rug/upholstery cleaning and repair; rug procurement and design please visit www.turcopersian.com.
ABOUT TURCO PERSIAN RUG COMPANY
Turco Persian Rug Company operates from its original downtown Toronto location since 1906. Specializing in the cleaning and restoration of all area rugs from antique collectable to machine-made mats. Turco Persian offers in-home carpet installation/repair and cleaning; and upholstery cleaning services. Turco Persian sources and maintains decorative handwoven rugs for homes and businesses, offering the best in craftsmanship and design from around the world. Home to one-of-a-kind antique rugs that range in age from 80 to 350 years, Turco Persian employs dedicated and hardworking individuals skilled in rug repair/appraisals, in-home carpeting/upholstery cleaning, design and sales. With approximately 5,000 collector items and a growing contemporary collection, the onsite gallery showcases Zeigler, Tabriz, Qums and modern Tibetan styles among others, including European tapestries dating back to the second half of the 16th century. Please visit www.turcopersian.com for the latest inventory and information about Turco Persian Rug Company.
Image with caption: "Jessica Kasparian, newly appointed President, Turco Persian Rug Company, 2012 (CNW Group/Turco Persian Rug Company)". Image available at: http://photos.newswire.ca/images/download/20120425_C8792_PHOTO_EN_12710.jpg
Image with caption: "Greg Kasparian Sr. with Turco Persian Rug Company Staff in 1945. (Greg Sr. located at bottom left). (CNW Group/Turco Persian Rug Company)". Image available at: http://photos.newswire.ca/images/download/20120425_C8792_PHOTO_EN_12712.jpg
Image with caption: "Greg Kasparian Jr. working 1961 at Turco Persian (CNW Group/Turco Persian Rug Company)". Image available at: http://photos.newswire.ca/images/download/20120425_C8792_PHOTO_EN_12711.jpg
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