Johnson Inc. Announces AIR MILES(R) Reward Program Partnership


    ST. JOHN'S, NL, May 29 /CNW/ - Johnson Inc., a leader in home and auto
insurance across Canada, is pleased to announce its policies will come with
more than just excellent coverage, great rates, and 24-hour service. Effective
June 1, 2007, Johnson home and auto insurance will include the added value of
AIR MILES reward miles.
    Johnson Inc. President Ken Bennett said, "At Johnson we are excited to
join the elite coalition of AIR MILES Sponsors. We are continually
reevaluating our product offering and service delivery to ensure we are able
to offer a value proposition that is unmatched in the marketplace. I believe
that by becoming an AIR MILES Reward Program Sponsor, we have provided our
policyholders with added value and have further differentiated Johnson from
other insurance providers in the market today."
    Johnson policyholders who are AIR MILES Collectors can earn 1 reward mile
for every $20 in premium paid (including taxes) on regular market home and
auto insurance policies underwritten by Unifund Assurance Company. The offer
is available on Auto and Home insurance policies in Ontario, Alberta, New
Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador,
and on home insurance in British Columbia.
    "We are pleased to welcome Johnson Inc. to the coalition of AIR MILES
Sponsors. We have a proven track-record of working with leading organizations
to design cost-effective direct marketing initiatives that deliver measurable
results, while providing Collectors from coast-to-coast with more options to
earn reward miles on their everyday expenses," said Bryan Pearson, President,
The AIR MILES Reward Program."
    Johnson Inc. joins more than 100 AIR MILES Sponsors in Canada's most
successful loyalty program, with more than two-thirds of Canadian households
actively collecting and redeeming AIR MILES reward miles. AIR MILES reward
miles can be redeemed for more than 800 different rewards including movie
passes, family attractions, CDs and DVDs, travel and more. Reward options
start from as little as 25 reward miles.

    About Johnson Inc.
    ------------------

    Johnson Inc. is a national organization with over 60 branches from
St. John's, Newfoundland and Labrador to Langley, British Columbia. As part of
its extensive branch network, Johnson Inc. operates under a number of trade
names across Canada including: Morgex Insurance, Servus Insurance
Services-Home and Auto, Johnson-Shillington Insurance, Johnson-Ambassador
Insurance, Johnson-Billyard Insurance, WSG Insurance Services, Fraser & Hoyt -
Home and Auto Insurance, and Fraser & Hoyt - Group Edge. AIR MILES reward
miles can be earned though Johnson operating under any of these trade names.
For more information about Johnson Inc. and its AIR MILES(R) offer, visit
www.johnson.ca/airmiles or call 1-866-483-8811.
    Johnson Inc. and Unifund Assurance Company share common ownership.

    About The AIR MILES Reward Program
    ----------------------------------

    The AIR MILES(R) Reward Program is North America's premier coalition
loyalty program, with more than 9 million active Collector accounts,
representing approximately two-thirds of Canadian households, collecting AIR
MILES reward miles with the recognizable blue card.



For further information: Brian King, Manager, Corporate Marketing and
Communications, Johnson Inc., (709) 737-7762, bking@johnson.ca