Atrium Innovations Joins the Council for Responsible Nutrition

QUEBEC CITY, Nov. 3 /CNW Telbec/ - Atrium Innovations Inc. (TSX: ATB), a leading developer, manufacturer, and marketer of science-based and professionally supported products for the health and nutrition industry, announced today that the Company has been named among the newest voting members of the Council for Responsible Nutrition (CRN), the leading trade association committed to advocate for public policy based on sound science and consumer access to safe, beneficial, and high quality dietary supplement products.

"As a leader in scientifically-based nutritional supplements, Atrium Innovations is pleased to become a member of the Council for Responsible Nutrition," said Pierre Fitzgibbon, President and CEO of Atrium Innovations. "Through its work advocating for sound science and safety in dietary supplements, CRN is increasing awareness among consumers and healthcare professionals that they can confidently choose high quality nutritional supplements, like those in the Atrium family of brands. Along with industry advances like the new requirements for GMP compliance, CRN is raising the bar for quality in the supplement industry and Atrium is proud to be part of such a well respected organization."

The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing dietary supplement manufacturers and ingredient suppliers. CRN companies produce a large portion of the dietary supplements marketed in the United States and globally. CRN member companies manufacture products marketed through natural food stores and mainstream direct selling companies, as well as popular national brands sold by major supermarkets, drug stores, and discount chains.

"With its focus on development of science-based products and innovation, we are pleased to welcome Atrium to CRN," commented Steve Mister, CRN President and CEO. "The Atrium brands are extremely well regarded by health care professionals and in the aisles of health food stores. We trust that having Atrium as a member of CRN will further our mission to enhance consumer confidence in the dietary supplement industry."

In addition to complying with federal and state regulations governing dietary supplements in the areas of manufacturing, marketing, quality control, and safety, CRN members adhere to additional voluntary guidelines, as well as CRN's Code of Ethics. CRN provides member companies with expertise and action in the areas of science, regulation, legislation, communications, and international affairs, and enhances an environment for its members to responsibly market dietary supplements and their ingredients.

About Atrium brands

Every Atrium brand is fully committed to its customers' health. Atrium innovates, researches, develops, and manufactures best-in-class formulations that are scientifically proven effective by recognized clinical research, formulations that consumers and health care providers can trust. Atrium is passionate about educating healthcare providers and consumers on the science behind nutritional health so they can make the best choices for themselves and their families. It is all part of Atrium's mission to help create a healthier quality of life, today and tomorrow. Below is an overview of the Atrium family of brands.

Wobenzym

The world's #1 systemic enzyme formulation trusted by Germans for 40 years and scientifically proven to relieve chronic joint pain and more.

Garden of Life

Premium whole food nutrition combines nature's most powerful ingredients to optimize nutritional well-being and empower extraordinary health.

Douglas Laboratories

The physician's trusted partner for superior-quality natural supplements and the latest, most reliable nutritional science.

Pure Encapsulations

The healthcare practitioner's choice for the purest, highest-quality hypoallergenic supplements, strictly formulated according to the latest scientific findings.

Orthica

The Netherland's #1 loved and trusted orthomolecular retail brand that physician's have been recommending to patients for 20 years.

Nutri-Health Supplements

Quality, natural probiotic formulations, digestive enzymes, and nutritional supplements scientifically proven to balance digestive and immune health.

AOV

The world leader in orthomolecular health and the naturopathic expert's trusted choice for high-quality, high-dosage, science-based orthomolecular products.

Alcrea Health

Product design and manufacturing experts who work hand in hand with clients to create superior, well-crafted health products.

About Atrium Innovations

Atrium Innovations Inc. (TSX: ATB) is a globally recognized leader in the innovation, formulation, production, and commercialization of science-based and professionally endorsed products for the Health & Nutrition industry. The Company focuses primarily on growing segments of the health and nutrition markets which are benefiting from the trends towards healthy living and the ageing of the population. Atrium markets a broad portfolio of finished products through its highly specialized sales and marketing network in more than 35 countries, primarily in North America and Europe. Atrium has approximately 900 employees and operates seven manufacturing facilities. Additional information about Atrium is available on its website at

www.atrium-innovations.com.

About the Council for Responsible Nutrition

The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing dietary supplement manufacturers and ingredient suppliers. CRN companies produce a large portion of the dietary supplements marketed in the United States and globally. In addition to complying with a host of federal and state regulations governing dietary supplements in the areas of manufacturing, marketing, quality control, and safety, CRN's 70+ manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as CRN's Code of Ethics. For more information, visit www.crnusa.org.

For further information: Investor Relations: Mario Paradis, Vice President & Chief Financial Officer, (418) 652-1116, mp@atrium-innovations.com; Media Relations: Stephanie Marks for Atrium Innovations, (212) 867-1762, smarks@lazarpartners.com; Michael Szumera for Atrium Innovations, (212) 867-1762, mszumera@lazarpartners.com