Invitation to media - CAA and Pollution Probe introduce tools to help motorists reduce their ecological footprint

MONTREAL, Nov. 23 /CNW Telbec/ - Pollution Probe, a Canadian organization specializing in environmental issues, the Canadian Automobile Association (CAA) and CAA-Quebec are introducing new tools for motorists who are concerned about doing their part to reduce pollution. This official release of the Primer on Automobile Fuel Efficiency and Emissions - a unique environmental resource - will also provide an opportunity to officialize a partnership between the CAA and Natural Resources Canada for disseminating information and raising awareness.

Where?
                   Panoramic Hall, Montréal Science Centre
                Quai-King-Edward Street, Old Port of Montréal

                                    When?
               Thursday, November 26, 2009, 9:45 to 10:45 a.m.

                                    What?
       Information and solutions excerpted from A Primer on Automobile
     Fuel Efficiency and Emissions, a best-in-class educational resource
        by Pollution Probe, developed with the support of the CAA and
     CAA-Quebec, that demonstrates that although the automobile is part
           of the problem, motorists can be part of the solution.

                                 The point?
              To reduce greenhouse gases and... your fuel bill!

                                     Why?
                         Because every action counts!

                           What will also be there?
               CAA-Quebec's driving simulator, to demonstrate
                        the benefits of "ecodriving".

For further information: Dean Morin, Communications Manager, Canadian Automobile Association (CAA), [phone] ext. 2026, [e-mail]; Rebecca Spring, Project Manager, Pollution Probe, [phone] ext. 238, [e-mail]; Brigitte Roussy, Public Relations Officer, CAA-Quebec, [phone] ext. 3210, [e-mail]