April is Daffodil Month - Join our Team
TORONTO, March 30 /CNW/ - Approximately 60 per cent of Canadians have
been involved in the fight against cancer, according to poll results released
today by the Canadian Cancer Society. April is Daffodil Month and the Society
is calling on these committed volunteers and all Canadians to join us in the
fight against this disease.
"The cancer cause is one that really resonates with Canadians," says Dr.
Barbara Whylie, President and CEO, Canadian Cancer Society. "It is unfortunate
that so many of us have been affected by this disease, but it's encouraging to
see so many Canadians give their time and energy to work towards the
eradication of cancer."
Of the approximately 60 per cent of Canadians who have been involved in
the fight against cancer, 78 per cent are currently active for the cause.
Among all Canadians, 80 per cent intend to volunteer or donate to a cancer
charity in the future.
"April is the perfect time to get involved in the fight against cancer,"
says Whylie. "In communities across Canada, our dedicated volunteers will help
launch the Society's Daffodil Days for our month-long campaign."
Thousands of volunteers will be selling daffodils, knocking on doors and
organizing special events. This strong force will be raising awareness and
funds to help fight a disease that is the leading cause of premature death in
Canada. Almost 40 per cent of Canadian women and almost 45 per cent of men
will develop cancer during their lifetimes.
The Canadian Cancer Society focuses on five key areas to make inroads
against cancer:- Funding excellence in research on all types of cancer: Last year the
Society contributed $49.5 million to fund leading-edge cancer
research across Canada.
- Advocating for healthy public policy: The Society lobbies for
policies and legislation that encourage Canadians to adopt healthy
lifestyles, as well as protect them from cancer-causing substances.
- Prevention: The Society works to create environments where
Canadians' exposure to cancer risk factors is minimized.
- Providing information about cancer: More than 800,000 people have
been helped by the Canadian Cancer Society's toll-free, bilingual
Cancer Information Service. Our website receives more than 8,000
visits daily, providing current, easily accessible information about
all aspects of cancer.
- Supporting people living with cancer: Approximately 7,100 people
across Canada were helped by trained volunteers through the Society's
CancerConnection program this past year. This telephone based service
provides support to people diagnosed with cancer and their
caregivers.
Watch for the following events in the coming weeks:
- The release of Canadian Cancer Statistics 2009 - a report card on
cancer progress in Canada on April 16, 2009.
- An announcement of this year's newly-funded cancer research grants
made possible by Canadian Cancer Society funds on Wednesday, May 6,
2009.
- Daffodil Days in your community.For specific information about Daffodil Month events taking place in your
community, contact your local Canadian Cancer Society office. Listings of
offices in your area are available on our website at www.cancer.ca.
There are a number of other ways that you can support the Canadian Cancer
Society during Daffodil Month. The Society benefits from the support of caring
companies across the country and this April you can get involved in the fight
against cancer by supporting those companies that support us. For more
information about our corporate partners, visit our website at
www.cancer.ca/corporate.
About the poll
Angus Reid Strategies conducted an online survey on behalf of the
Canadian Cancer Society on February 11 and 12, 2009. The survey was among a
representative sample of 1,000 randomly-selected Canadians aged 18 and over
who are Angus Reid Forum panelists. The margin of error for the total sample
is +/- 3.1%, 19 times out of 20. The results have been statistically weighted
according to Statistics Canada's most current education, age, gender and
region Census data to ensure a representative sample of the entire adult
population of Canada.
The Canadian Cancer Society is a national community-based organization of
volunteers whose mission is the eradication of cancer and the enhancement of
the quality of life of people living with cancer. When you want to know more
about cancer, visit our website www.cancer.ca or call our toll-free, bilingual
Cancer Information Service at 1 888 939-3333.
Poll available for media upon requestMedia backgrounder for: Majority of Canadians involved in Fight Against
Cancer; April is Daffodil Month - Join our Team.
April is Daffodil Month
Join the Canadian Cancer Society and Our Corporate Partners in
the Fight Against CancerAs we continue to work towards our mission of eradicating cancer and
improving the lives of those living with the disease, the Canadian Cancer
Society benefits from the support of caring companies across the country. This
April, you can get involved in the fight against cancer by supporting those
companies that support us.
BIC Canada supports cancer research
In January 2009, BIC Inc. launched a year-long partnership with the
Canadian Cancer Society featuring four distinct in-store campaigns, with a
total contribution of $75,000 towards Society-funded cancer research. The
first special promotion, which will run until June, includes BIC's stationary
products, including pens, pencils, markers, highlighters and correction sold
at participating retailers, such as Wal-Mart and Staples. For more
information, visit www.bicworld.com.
Bloomex helps to give hope
Bloomex, an online floral delivery company, has introduced their "Give
Hope Collection," which includes 12 best-selling flower arrangements. Ten per
cent of the proceeds from each arrangement are donated to the Canadian Cancer
Society in support of cancer research. In April, the special "Sunshine &
Smiles" arrangement will be the featured product of the month and 15 per cent
of the proceeds from the sale of this product will be donated to the Society.
For more information, visit http://bloomex.ca/give-hope.
Bond is gardening for the cause
Bond Manufacturing, a producer of outdoor furniture and gardening tools,
is encouraging Canadians to "Garden for the Cause," with their specially
designed pink gardening tools available at various retailers from March
through August 2009. Bond will donate 10 per cent of the net proceeds of each
"Garden for a Cause" product to the Society in support of breast cancer
research. For more information, visit www.bondmfg.com.
Radisson Hotels and Resorts invite you to stay for the cause
Radisson Hotel and Resort locations across Canada will be inviting their
guests to "Stay for the Cause" throughout the month of April. In support of
vital cancer research, Radisson Hotels will donate $1 to the Canadian Cancer
Society for each night of hotel accommodation sold at each of its
participating locations in Canada. To find a location near you, visit
www.radisson.com.
Carpet One welcomes your support
Carpet One, a leading retailer of carpet, laminates, vinyl, hardwood,
ceramic tile and area rugs, is once again celebrating spring with the
introduction of 10 new specially designed welcome mats. From April through
June 2009, Carpet One will donate 25 per cent from the sale of each of these
mats to the Canadian Cancer Society in support of breast cancer research and
support programs. For more information or to find a Carpet One retailer in
your area, visit www.carpetone.ca.
Chase is helping to make cancer history
This April, make a difference with every purchase when you use the
Canadian Cancer Society MasterCard, provided by Chase Canada. With the new
Canadian Cancer Society MasterCard, cardholders will be able to help make
cancer history every day. For each card that is activated, the Canadian Cancer
Society will receive a $10 activation donation from Chase. In addition, one
per cent of all purchases made on the card will be donated to the Society to
support the fight against cancer. To learn more or to apply for your Canadian
Cancer Society MasterCard visit http://www.chasecanada.ca/CCSeveryday or call
1-888-988-2808.
CUETS CHOICE REWARDS cardholders are making a difference
CHOICE REWARDS cardholders have the power to make a difference in the
fight against cancer. CUETS, the national MasterCard service provider, gives
its cardholders the option to donate the points they earn through the CHOICE
REWARDS loyalty program to the Canadian Cancer Society. All points donated
through CUETS' CHOICE REWARDS program translate to cash donations to the
Society. For more information about CUETS or to learn how to donate your
CHOICE REWARDS, visit www.choicerewards.ca.
Energizer is inspired to keep going
Energizer Canada Inc., one of the world's largest manufacturers of
batteries and flashlights, is once again joining the Canadian Cancer Society
in the fight against cancer. In recognition of Daffodil Month, Energizer will
make a donation of $30,000 to the Society in support of cancer research. As
part of this campaign, Energizer will include a special daffodil bookmark in
limited edition packs of AA8 Energizer Max batteries, available at all
Wal-Mart locations across Canada. Energizer will also provide customers with
cancer prevention information on special product displays during the campaign.
For more information, visit www.energizer.ca.
First Choice Haircutters helps cut childhood cancer
First Choice Haircutters, Canada's leading salon franchise, is proudly
joining the Canadian Cancer Society again this April for their "Help Cut
Childhood Cancer" campaign. From April 13th to 20th, 2009, First Choice
Haircutters will donate fifty cents from every haircut to the Canadian Cancer
Society in support of childhood cancer research. To find a location near you,
visit www.firstchoice.com.
Neutrogena(R) is working to fight skin cancer
The Canadian Cancer Society and Neutrogena(R) have joined together to
educate Canadians about reducing their risk of skin cancer. United under the
common goals of informing Canadians about the risks of the sun to their health
and encouraging the use of sun protection products, Neutrogena(R) and the
Society are "Working Together to Fight Skin Cancer." Throughout 2009, for
every purchase of participating suncare products, Neutrogena(R) will donate $2
to the Society, up to a maximum of $200,000. For more information, visit
www.neutrogena.ca.
LuvGear is helping parents to be sun alert
LuvGear has recently joined the Canadian Cancer Society in support of our
efforts to prevent skin cancer. LuvGear's SunAlert(TM) line of apparel was
designed for children's wear to help parents protect their children from the
sun. Beginning on April 1, 2009, LuvGear will contribute 10 per cent of the
proceeds of all SunAlert products to the Society, with a maximum contribution
of $35,000. Funds raised through this program will support skin cancer and
pediatric cancer research. For more information about LuvGear, visit
www.luvgear.com.
MidWest Quality Gloves looks forward to spring flowers
Midwest Quality Gloves, producer of work and garden gloves, as well as
accessories, will once again feature specially designed pink gardening gloves,
aprons and hats, with 10 per cent of the net proceeds from the sale of each
product donated to the Society in support of breast cancer research. These
products will be available at Canadian retailers from March through August
2009. For more information, visit www.midwestglove.com.
Pantene Beautiful Lengths is making the kindest cut
Pantene and the Canadian Cancer Society have renewed our partnership in
support of the Pantene Beautiful Lengths campaign. This campaign encourages
Canadians to donate their hair to create real-hair wigs for women who have
lost their hair due to cancer treatment. Canadians who are unable to donate
their hair are encouraged to make a donation in support of the campaign. For
more information about the Pantene Beautiful Lengths program and how you can
help make a difference in the lives of Canadian women battling cancer, please
visit www.pantene.ca or call 1-800-945-7768.
Petro-Canada continues to support PETRO-POINTS(*) for charity
Thanks to the ongoing support of Petro-Canada, PETRO-POINTS members can
donate their points to the fight against cancer. Since its inception,
Petro-Canada customers have donated over 300 million PETRO-POINTS to the
Canadian Cancer Society in support of vital cancer information and support
services. Points can be donated in increments of 1,000 online at the
PETRO-POINTS website (www.petro-points.net), at any participating Petro-Canada
station or by calling a Petro-Canada Customer Service Representative at
1-800-668-0220.
(*)Marque de commerce de Petro-Canada - Trademark.
Royal Canadian Golf Association encourages women to Golf Fore the Cure
The Canadian Cancer Society is proud to be the Royal Canadian Golf
Association's (RCGA) charity of choice for the Golf Fore the Cure series of
events - the signature charity event of their Women's Division. The program's
objective is to raise funds for the fight against breast cancer while
promoting women's participation in the game of golf. In 2008, Golf Fore the
Cure raised over $565,000 in support of Society-funded breast cancer research.
Beginning in April, and continuing throughout the summer months, women across
the country will participate in Golf Fore the Cure events in support of breast
cancer research and local breast cancer support programs. For more information
about Golf Fore the Cure or to find an event near you, visit
www.rcgagolfforethecure.ca.
The Canadian Cancer Society is a national community-based organization of
volunteers whose mission is the eradication of cancer and the enhancement of
the quality of life of people living with cancer. When you want to know more
about cancer, visit our website www.cancer.ca or call our toll-free, bilingual
Cancer Information Service at 1 888 939-3333.
For further information: Alexa Giorgi, Bilingual Communications
Specialist, Canadian Cancer Society, (416) 934-5681, agiorgi@cancer.ca
