Media Alert - Subject - Handsfree Driving Options - Sony Ericsson Available To Demonstrate and Discuss Handsfree Options for Drivers Who Wish to Comply with Distracted Driving Law

Product Also For Review Available

TORONTO, Oct. 20 /CNW/ -

What: The Ontario Ministry of Transportation has announced that as of
    October 26, 2009 it will be illegal for drivers to use hand-held wireless
    communication and entertainment devices while driving.

    As an innovator of Bluetooth technology, Sony Ericsson offers a full
    range of handsfree products to help Ontario drivers keep their hands on
    the wheel and eyes on the road.

    Who: Ed Hutchinson, Director of Sales, New Business Development, for Sony
    Ericsson is available to speak about these handsfree products and provide
    further insight into what options are available to consumers.

    Availability: Product and spokesperson available immediately. We can come
    to you with an equipped demo vehicle that shows how to use handsfree
    technology and explain what is available.

    Additional Resources: Sony Ericsson and Angus Reid Poll - conducted
    recently - a survey of Ontarians attitudes and compliance is available to
    media.

For further information: John Settino, The iPR Group, [e-mail], [phone]