MONTREAL, March 27 /CNW Telbec/ - Reader's Digest Magazines (Canada) is
thrilled with the PMB results announced yesterday for its Reader's Digest,
Sélection and Our Canada magazines:- Reader's Digest continues its reign as the market leader in audience
and reader engagement
The magazine topped the PMB list once again this year as the most read
magazine in Canada, a position it has held since the first national PMB
study conducted in 1973. Reader's Digest not only delivers the number
one audience overall but is also number one against key segments like
Women 18-34, Upper Income Adults ($100M+ Household Income) and Women
25-54 with Children.
- Our Canada makes its brilliant PMB debut!
Our Canada magazine, measured for the first time this year, broke the
one million reader mark with a total audience of 1,016,000 readers.
- Sélection remains the # 2 monthly magazine in the French
market, achieved an impressive reading time of 97 minutes while in the
English market, Reader's Digest (64 minutes) and Our Canada
(59 minutes) ranked #1 and #2 respectively."We are delighted with our PMB results. Reader's Digest is the number one
magazine across the board and we're very excited with our first year audience
data for Our Canada. The strong reader engagement scores for all our magazines
are proof that our editorial content connects with and is truly relevant for
Canadians of all ages" stated Larry Thomas, Vice President and Publisher of
Reader's Digest Magazines (Canada).
Reader's Digest is a leading Canadian multi-brand media and marketing
company that educates, entertains and inspires, connecting audiences
throughout Canada. It publishes 5 magazines, including Reader's Digest and
Sélection, Canada's most read magazines with 7.6MM readers a month. It has
recently launched Best Health, a healthy lifestyle magazine for Canadian women
and More of Our Canada, a companion magazine to the very popular Our Canada
magazine. It operates 4 branded websites (rd.ca, selection.ca, ourcanada.ca
and besthealthmag.ca) along with being a premier publisher of books, music and
video products.
For further information: Annie Péloquin, Public Relations Director,
Reader's Digest, (514) 940-7328
