Audi Canada to Offer SIRIUS Satellite Radio as Factory Standard Equipment on Key Models

    New race inspired Audi R8 to offer SIRIUS as factory standard equipment

    TORONTO, July 23 /CNW/ - Audi Canada and SIRIUS Canada, the country's
number one choice for satellite radio, today announced that SIRIUS Satellite
Radio will be available as factory standard equipment on all model year 2008
Audi S4, A6 4.2, S6, A8, S8 and Audi Q7 4.2 models. In addition, Audi will
offer SIRIUS as factory standard equipment in the all-new R8 mid-engined
sports car.
    Audi Canada will offer factory-installed SIRIUS Satellite Radio receivers
with a three month subscription to SIRIUS' premium satellite radio service. 
Currently, SIRIUS Satellite Radio is available as a factory option in
virtually all Audi vehicles sold in Canada including the Audi A3, the sporty
A4 sedan, Avant and Cabriolet models; the extreme RS 4, the design-leading A6
sedan and A6 Avant; the Audi Q7 performance SUV; and the new TT Coupe and
Roadster.
    "Audi is proud to offer SIRIUS Satellite Radio as factory standard
equipment on some of our most popular models including the exciting new R8,"
said Diego Ramos, Head of Audi Canada. "SIRIUS Satellite Radio is a natural
fit with Audi's premier vehicle line and now more Audi customers in Canada
will be able to hear and experience SIRIUS for themselves."
    "Audi has been a strong partner in SIRIUS' growth in Canada, and we are
pleased that SIRIUS will be offered as factory standard equipment on several
key models," said Mark Redmond, President and CEO, SIRIUS Canada Inc. "For
drivers and their passengers SIRIUS offers a unique audio entertainment
experience that is unrivaled and features the best content, coverage and
choice."

    About SIRIUS Canada

    SIRIUS is Canada's number one choice for satellite radio with 110
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100% commercial-free music plus premium sports, news,
talk and entertainment programming from North America's most recognizable and
respected personalities and brands. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from three
high-orbit satellites.
    SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR,
NBA, NLL, and broadcasts live play-by-play games of the CFL, NFL, NBA and NLL.
In addition, SIRIUS broadcasts live NASCAR races, the Wimbledon Tennis
Championships as well as Barclays English Premier League and UEFA Champions
League soccer.
    SIRIUS products for the car, truck, home, RV and boat are available in
more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre
Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples,
The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS
programming is available for a monthly subscription fee of only $14.99.
    SIRIUS Canada's automotive partners include Aston Martin, Audi, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, MINI,
Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile
Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of
light vehicle sales in Canada.
    Click on www.siriuscanada.ca to listen to SIRIUS live, or to purchase a
SIRIUS radio and subscription

For further information: Media Contact: For SIRIUS Canada: Jeff Roman,
SIRIUS Canada, (T) [phone], (E) [e-mail]; For Audi
Canada: Doug Clark, Audi Canada, (T) [phone], (E)
[e-mail]