Top searches reveal common interests among men and women of all ages
TORONTO, July 11 /CNW/ - Wrestling isn't just a "soap opera for men," as
the old saying goes - and it isn't just for kids, either. Based on Yahoo!
Canada search results for June it seems to be a hot topic for Canadian men and
women of all ages, along with the "celebutante" everyone loves to hate, Paris
Hilton.
The apparent murder-suicide of Canadian WWE star Chris Benoit and his
family brought searches related to the event to the top of the list for
Canadian men and women in every age group. Paris Hilton's short-lived jail
term also crossed gender and age boundaries.
Other notably popular search terms for June 2007 were Elin Nordegren,
Tiger Woods' wife, who gave birth that month, and Canadian Idol, which debuted
a new season. Toy phenomenon Webkinz remained popular in June, more so among
Canadians 35-44 years old, who were likely looking for information on where to
buy the toy for their kids.
"Our new Buzz technology provides a fascinating insight into the top
searches by gender and various age groups in Canada," says Oliver Ho, Front
Page Editor and Buzz Editor for Yahoo! Canada." And it's clear that certain
topics or individuals are popular with both genders and across all age
groups."These search terms jumped the most in popularity in June:
- Overall: Chris Benoit, Vince McMahon dead, Elin Nordegren
- Male users: Chris Benoit, Paris Hilton jail, Elin Nordegren
- Female users: Chris Benoit, Paris Hilton jail, Canadian Idol
- Users under 25 years old: Chris Benoit, Paris Hilton jail, Justin
Timberlake
- Users 25-24 years old: Chris Benoit, Paris Hilton jail, Elin
Nordegren
- Users 35-44 years old: Chris Benoit, Paris Hilton jail, Elin
Nordegren
- Users over 45 years old: Paris Hilton jail, Chris Benoit, Canadian
Idol
June's Top 10 Searches Overall:
1. Webkinz
2. Paris Hilton
3. WWE
4. Chris Benoit
5. Britney Spears
6. Runescape
7. NHL
8. Perez Hilton
9. NASCAR
10. Rosie O'Donnell
June's Top 10 Searches - Men:
1. WWE
2. Paris Hilton
3. Webkinz
4. Chris Benoit
5. Britney Spears
6. Runescape
7. NASCAR
8. NHL
9. Paris Hilton jail
10. Elin Nordegren
June's Top 10 Searches - Women:
1. Webkinz
2. Paris Hilton
3. Perez Hilton
4. Chris Benoit
5. WWE
6. People Magazine
7. Runescape
8. Rihanna
9. Rosie O'Donnell
10. Britney Spears
June's Top 10 Searches - Users under-25 years old:
1. Rihanna
2. Avril Lavigne
3. Webkinz
4. Fergie
5. Runescape
6. Paris Hilton
7. WWE
8. OSAP
9. Chris Benoit
10. Britney Spears
June's Top 10 Searches - Users 25-34 years old:
1. WWE
2. Chris Benoit
3. Paris Hilton
4. Perez Hilton
5. Webkinz
6. Britney Spears
7. People Magazine
8. Runescape
9. Rihanna
10. UFC
June's Top 10 Searches - Users 35-44 years old:
1. Webkinz
2. Runescape
3. Paris Hilton
4. WWE
5. Chris Benoit
6. NASCAR
7. Britney Spears
8. Perez Hilton
9. NHL
10. Paris Hilton jail
June's Top 10 Searches - Users over 45 years old:
1. Paris Hilton
2. WWE
3. NASCAR
4. Webkinz
5. Rosie O'Donnell
6. Britney Spears
7. NHL
8. Paris Hilton jail
9. Runescape
10. Chris BenoitYahoo! Canada Buzz Index: How The Online Water Cooler Works
-----------------------------------------------------------
The Yahoo! Canada Buzz Index
(http://ca.blog.360.yahoo.com/buzz_index_canada) provides insight and
commentary for the top Canadian searches as measured by Yahoo! Canada Search.
After the data has been collected from the Yahoo! Canada Search log files, the
Buzz Index team reviews the total number of people searching for specific
subjects, along with spikes of interest in searches at particular times of the
year.
Editors then further filter out company names (such as Yahoo!), utilities
and formats (email, MP3 etc) and general terms (movies, downloads, hockey) to
define and list subjects that are most relevant and of interest to the
broadest possible audience. To this end, searches for adults-only content are
also excluded.
"Top Movers" are the top 10 subjects with the greatest percentage
increase in searches for a given week. When a subject goes from zero to a
large number of searches, it is referred to as a "Breakout".
About Yahoo! Canada
-------------------
Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and http://francais.yahoo.ca. Yahoo! Canada is
headquartered in Toronto, Ontario.
For further information: on Yahoo!'s Buzz Index or to arrange an
interview with pop-culture specialist Oliver Ho, please contact: Clive Hobson,
Yahoo! Canada, (416) 848-6184, chobson@yahoo-inc.com; Julia Stein,
Fleishman-Hillard, (416) 645-3683, julia.stein@fleishman.com
