Domaine Pinnacle Ice Cider now available in new European and Asian markets


    Germany, Spain and Singapore just three of 38 countries where Domaine
    Pinnacle Ice Cider is currently on sale

    FRELIGHSBURG, QC, Oct. 15 /CNW Telbec/ - Domaine Pinnacle, the world's
leading producer of ice cider, today announced the availability of Domaine
Pinnacle Ice Cider in three new major markets: Germany, Spain and Singapore.
In total, Domaine Pinnacle Ice Cider is now available in 38 countries
worldwide.
    Domaine Pinnacle is the market-leading maker of ice cider - a product
category first developed in Québec that has grown exponentially in recent
years. Each 375 ml bottle of Domaine Pinnacle Ice Cider is made from a blend
of six varieties of apples. Domaine Pinnacle Ice Cider is a rich, golden,
full-bodied nectar that is enjoyed as an aperitif, with foie gras, fine
cheeses, a variety of desserts or simply on its own to end a perfect meal.
    In the last eight years, Domaine Pinnacle has expanded its production
capacity and extended its distribution networks without compromising the high
quality of its unique products. From its first harvest in 2000, production has
grown from 1,000 cases with exclusive availability at Québec's Société des
alcools du Québec (SAQ) to 20,000 cases, projected for 2008, and growing
distribution networks in North America, Europe and Asia. Domaine Pinnacle has
been working with Camus since 2004. Acting as Domaine Pinnacle's international
distribution partner, Camus is the world's largest independent Cognac maker.
    "It has been an amazing experience so far," said Charles Crawford,
Founder and President of Domaine Pinnacle. "From the very beginning, we
believed that the unique climatic conditions and excellent apple harvests of
Québec's Eastern Townships presented an opportunity to make a truly
exceptional ice cider product. While production and distribution have grown
significantly in the last eight years, it is interesting to look at the
factors that have made this growth possible. Having visited most of the
regions where our products are sold, I can personally attest to the universal
appeal of ice cider. Despite all geographical and cultural differences, the
vast majority of people who taste ice cider enjoy it immediately. And, it is
this opportunity that continues to motivate us to focus on our twin pursuits:
A commitment to excellence and the growth of the business in international
markets. This is also a good time to thank everyone who has supported Domaine
Pinnacle by purchasing our products - wherever they may be," Mr. Crawford
concluded.

    About Domaine Pinnacle

    Domaine Pinnacle is a family-owned orchard located on the southern slopes
of Pinnacle Mountain in Québec's picturesque Eastern Townships. Founded in
2000, it has rapidly become the world's leading producer of ice cider-the
apple equivalent of grape-based icewine. Born of the unique combination of
sunny summer growing conditions and frigid Québec winters, this rich amber
coloured elixir has won the hearts and palates of connoisseurs worldwide. For
more information, please visit www.domainepinnacle.com.



For further information: Media Contacts: Mark Lowe, PRagmatic
Communications For Domaine Pinnacle, (514) 499-9632, mark.lowe@pragcom.com;
Charles Crawford, President, Domaine Pinnacle, (450) 263-5835 x 222,
charles@domainepinnacle.com