Canada's Xenophile Media Wins Primetime Emmy(R) Award for the Fallen Alternate Reality Game


    Innovative Interactive production created for Disney/ABC Family
    television movie, Fallen

    TORONTO, Sept. 10 /CNW/ - Xenophile Media, an internationally-acclaimed
Canadian producer of award-winning interactive content for television, won a
Primetime Emmy(R) Award for Outstanding Creative Achievement in Interactive
Television for its production of the Fallen Alternate Reality Game.
    Announced Saturday night at the 59th Creative Arts Emmy Awards ceremony
held at the Shrine Auditorium in Los Angeles, the award is the second Emmy
Xenophile Media has secured in the last six months and the fifth major
industry accolade they have received this year for their cutting-edge work.
    The Fallen Alternate Reality Game was designed and created by
Toronto-based Xenophile Media, and Los Angeles-based Executive Producer Matt
Wolf of Double Twenty Productions as an interactive tie-in for the ABC Family
television movie, Fallen, which premiered in July, 2006. Since then, a total
of 2.8 million people visited the website and more than 250,000 people from
around the world played the game.
    "Xenophile Media is thrilled by this latest win and we are grateful for
the tremendous industry support we have received," said Xenophile Media
Co-founder, Patrick Crowe. "This is the highlight of a very successful year
for our company and with a full portfolio of cross-platform and documentary
productions in the works, Xenophile Media will continue to deliver innovative
new content and change the way people experience their entertainment."
    "After winning an International Emmy(R) earlier this year for the
ReGenesis Extended Reality Game, the Emmy for The Fallen Alternate Reality
Game is proof that Xenophile Media has assumed a leadership role in the
industry," said Co-founder Thomas Wallner. "It's an exciting time for our team
as industry buzz continues to build in support of Xenophile Media's
story-telling efforts and viewers around the globe continue to enjoy our
work."
    The Fallen Alternate Reality Game (also known as "The Ocular Effect")
began with a mysterious puzzle ball called the Oculus (www.oculareffect.com)
that appeared online weeks prior to the July 2006 broadcast premiere of the
television movie Fallen. Unlocking the Oculus reveals the story of a young
girl named Faith Arella who undertakes a journey in search of her origins.
Shot at various locations around the world, Faith travels from her home in
Seattle to California, Florida, Australia, India and Turkey, all the while
guided by an online community of players participating in an international
scavenger hunt for clues.
    By using complex Flash content, multiple fictional websites, live events
and on-location video, the game followed the characters on their quest, taking
players on a virtual journey filled with collaborative puzzles, challenges, as
well as online and off-line tasks. With new video, 360 degree panoramic
photographs and hints released on the main character's blog, the Fallen
Alternate Reality Game created a whole new experience for Fallen fans, while
the online community exploded with activity.
    Co-founders Crowe and Wallner are award-winning filmmakers with a legacy
of creating compelling stories for television and online media. The Fallen
Alternate Reality Game, earlier this year was named a winner at the Tenth
Annual SXSW Interactive Awards in Austin, Texas and at the Banff World TV
Festival Awards. Xenophile Media's ReGenesis Extended Reality Game was also
honoured for Excellence in Cross Platform for the second year in a row at the
Canadian New Media Awards in May after winning a Gemini Award and a Banff
World TV Festival Award last year.
    Xenophile Media also recently helped to develop North America's first
interactive feature film - Late Fragment, which premiered at the Toronto
International Film Festival. Built on Wallner's story concept, Xenophile Media
worked with the Canadian Film Centre (CFC) and the National Film Board (NFB)
to deliver a ground-breaking new platform that enables viewers to control and
experience three interwoven dramas on restorative justice and explore the
traumatic impact of violent crime.
    "I'm thrilled with the result," added Wallner. "The CFC and NFB did a
terrific job with the story concept Xenophile developed for them and I'm very
proud to be associated with such a daring, cutting edge film."

    About Xenophile Media

    Founded by industry veterans Patrick Crowe and Thomas Wallner, Xenophile
Media is an International Emmy award-winning producer of TV programs and
interactive content. An industry pioneer in television production and
cross-platform story-telling, Xenophile Media's current projects include Total
Drama Island - Totally Interactive, the world's first interactive animated
reality show for TELETOON, Tropicana, a co-production feature HD documentary
for the Documentary Channel, ARTE, Sundance Channel and Showtime Networks and
Rollbots, a 26 episode 3D animated action-comedy series for kids with
Amberwood Entertainment. For more information on Xenophile Media's
award-winning work visit www.xenophile.ca.




For further information: and images please contact: Derek Baker, Porter
Novelli Canada, (416) 422-7158, derek.baker@porternovelli.com