MONTREAL, May 7 /CNW Telbec/ - Laurentian Bank and Van Houtte inaugurated
their second Espresso Bank-Café, located at 5059 Parc, near Laurier Street.
The Bank-Café was inaugurated with the following people in attendance: Réjean
Robitaille, President and CEO of Laurentian Bank, Luc Bernard, Executive
Vice-President, Retail and SME Financial Services, Claude Sasseville,
Vice-President, Montreal Centre Region, Francine Boisjoly, Assistant
Vice-President, Plateau Market, and Alain Racicot, Marketing and merchandising
director for Van Houtte.
An inauguratory cocktail was held in the evening with representatives and
customers of the Bank and Van Houtte, as well as with business people and
local residents. "We are thrilled by the success of our Espresso Bank-Café
concept, which has opened its second café", pointed out Luc Bernard on this
occasion. This concept, which resulted from this exemplary partnership with
Van Houtte, allows us to uniquely integrate into local life and offer
customers quality services, a close relationship and business hours that are
convenient for everyone, and which include Saturdays.
Laurentian Bank, along with Van Houtte, has indeed developed this
bank-café concept, inspired by the trend that has won fans over the past few
years in Europe and North America. This retail banking services centre has
used the same innovative formula that was successfully implemented by the Bank
in 2004 in Outremont: the Espresso Bank-Café offers a different approach of
improving the customer experience and simplifying the administration of
banking affairs in a relaxed, community atmosphere.
Special attention for our customers
On Thursday morning, May 8, a special squad from the Bank and Van Houtte
will offer passers-by a coffee to highlight the partnership between both
companies (at the corners of Laurier Street and Parc Avenue). Therefore, every
Montrealers is invited to taste a unique experience.
As well, upon opening one of the following bank products: a joint or
personal transactional account (with payroll deposit and/or bank package), new
investment (minimum investment of $500), line of credit, personal loan and/or
mortgage, the customer will have the chance to enter a draw for an espresso
coffeemaker worth $1,500.
Laurentian Bank has 66 branches on the Island of Montreal. Its 156
branches, including 25 financial services boutiques and two Espresso
Bank-Cafés, form the Bank's total network.
About Laurentian Bank
Laurentian Bank of Canada is a banking institution operating across
Canada and offering its clients diversified financial services. Distinguishing
itself through excellence in service, as well as through its simplicity and
proximity, the Bank serves individual consumers and small and medium-sized
businesses. The Bank also offers its products to a wide network of independent
financial intermediaries through B2B Trust, as well as full-service brokerage
solutions through Laurentian Bank Securities.
Laurentian Bank is well established in the Province of Quebec, operating
the third-largest retail branch network. Elsewhere throughout Canada, it
operates in specific market segments where it holds an enviable position.
Laurentian Bank of Canada has more than $18 billion in balance sheet assets
and more than $15 billion in assets under administration. Founded in 1846, the
Bank employs close to 3,400 people.
For further information: Nora Bouikni, Public Relations Advisor, Public
Affairs and communications, (514) 284-4500, extension 6379,