Cision Experts Will Discuss PR Measurement and Social Media in Major Communication Conferences

'Staying Afloat in Social Media Sea' and New Measurement Analytics To be
    Subjects of Upcoming Industry Speeches and PanelsCHICAGO, June 4 /CNW/ -- Cision, the global leader in business and
communication intelligence (http://www.us.cision.com), will share new insights
into two critical issues confronting today's public relations professionals --
how to properly manage and engage with the social media explosion, and how to
measure and assess impact and return on investment in public relations
campaigns -- at industry events across North America through 2008. Thought
leaders from the company will appear at major events for communications
professionals including:
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )-- The Digital Impact, co-presented by Cision, the Public Relations
       Society of America (PRSA), and Medialink, June 9-10, at the Marriott
       New York Downtown Hotel, New York, N.Y.
    -- ExL Pharma's 4th Annual Public Relations and Communications Summit,
       July 14-15, at the Heldrich Conference Center, New Brunswick, N.J.
    -- The 2008 Research and Measurement Conference, co-sponsored by Cision
       and the International Association of Business Communicators (IABC),
       Oct. 23-24, Toronto, Ontario, Canada.
    -- The Point of Connection, PRSA International Conference, Oct. 25-28,
       Detroit, MI."We're in the middle of a revolution. With hundreds of millions of people
interacting with social media -- blogs, social networking sites and Twitter
groups, RSS feeds, video sharing sites, wikis and more -- communications
professionals face a unique challenge: how to monitor and engage with this new
universe that is very broad, complex, and quick to change," said Stephen
Debruyn, Vice President of Marketing of Cision North America. "And, as always,
communicators face constantly increasing pressure to quantify the impact of
public relations activities -- to show how they're supporting business goals,
affecting customer behaviors, burnishing corporate reputations, and providing
ROI."
    Details on topics and Cision speakers and panelists at near-term
gatherings are as follows:

    The Digital Impact-- Not All Blogs Are Created Equal, Tuesday, June 10, 10:45 to 11:45 a.m.,
       Marriott New York Downtown Hotel. Cision's Heidi Sullivan, director of
       electronic media, and Jay Krall, manager of Internet media research,
       will share knowledge about defining criteria and identifying the most
       relevant social media outlets, and how to set priorities, manage one's
       time, and most effectively engage with those outlets.-- Staying Afloat in a Sea of Social Media, Tuesday, June 10, 2 to 3 p.m.,
       Marriott New York Downtown Hotel. Cision's K.C. Brown, senior vice
       president, client development, will discuss monitoring ongoing
       communications, and tracking and evaluating the impact of social media
       conversations. For details and registration, please visit
       http://www.prsa.org/pd.ExL Pharma's 4th Annual Public Relations and Communications Summit-- Accurately Forecasting and Properly Assessing PR Performance with New
       Tools to Demonstrate ROI, Tuesday, July 15, 4 to 4:45 p.m., Heldrich
       Conference Center, New Brunswick, N.J.  K.C. Brown will discuss how to
       uncover hidden obstacles to the effective measurement of PR activities,
       identify the most effective tools for PR performance measurement, how
       to measure PR's impact on corporate reputation, and how measurement can
       lead to the development of new and more effective creative strategies.
       For details and registration, please visit http://www.exlpharma.com.IABC Measurement Conference and PRSA International Conference-- Brown and Sullivan are also scheduled to speak on Communication
       Management and Measurement in Complex Organizations at the 2008 IABC
       Research and Measurement Conference in Toronto on October 23-24. Please
       visit http://www.iabc.com/education/conferences.htm for additional
       details.-- Sullivan and Krall are scheduled to discuss strategies and tactics for
       engagement with social media at the 2008 PRSA International Conference
       in Detroit, from October 25-28. For further details and schedule,
       please visit http://www.prsa.org/conf2008/.About Cision AB: Cision AB (http://www.cision.com) is a global industry
leader in business and communication intelligence. The firm provides media
research, distribution, monitoring and communication evaluation, as well as
target group identification and distribution of information for PR and IR
purposes. Cision AB has annual revenue of SEK 1.9 billion, and has around
2,700 employees in Canada, China, Denmark, Finland, Germany, Hong Kong, the
Netherlands, Norway, Portugal, Singapore, Sweden, Lithuania, United Kingdom,
and the United States.

For further information: Stephen Debruyn, Vice President, Marketing, 
[phone], [e-mail] Web Site: http://www.us.cision.com
                 http://www.cision.com                 
http://www.prsa.org/pd                  http://www.exlpharma.com            
     http://www.prsa.org/conf2008                 
http://www.iabc.com/education/conferences.htm