New content distribution partnership allows for easier access and sharing
of TVO's unique educational mediaTORONTO, Nov. 13 /CNW/ - TVO, Ontario's public educational media
organization and YouTube, the leading online video community, are pleased to
announce a new Premium Content Partnership that will bring TVO's issues and
ideas-focused programs and resources to a dedicated YouTube channel hub page.
TVO, Canada's largest public educational media organization, offers
unique thought-provoking programming and Web resources that enable people to
become engaged and informed citizens. Current plans are for TVO's YouTube
channel hub to feature a number of distinctive TVO-produced programs,
including the interactive parents-and-education themed Your Voice, and TVO's
flagship current affairs program The Agenda with Steve Paikin.
"This exciting partnership with YouTube lifts TVO's strategy in the
digital space to a whole new level," says Lisa de Wilde, TVO's Chief Executive
Officer. "It significantly extends the impact and reach of our innovative
content, allowing a global audience to discover that TVO is unmatched when it
comes to stimulating thought and starting smart conversations. At the same
time, having a dedicated space on YouTube opens up new and incremental revenue
streams for TVO."
As part of the agreement, TVO will share revenues with YouTube from
advertising on their channel hub. Exploring new revenue streams is part of
TVO's overall strategy to build a sustainable financial model that allows for
innovation and growth.
TVO's presence on YouTube (scheduled to launch in early 2009) will be in
the form of an easily-accessed "channel hub", allowing for the creation of
brand pages for specific programs. Completely programmed by TVO, the channel
hub will enable users to access different content streams, subscribe to their
favourite TVO-produced programs, and play and share content from selected
playlists.
This is the latest in a series of major steps TVO has undertaken as part
of its transformation from a traditional broadcaster to a fully digital,
multi-platform educational media organization. TVO has also developed
distribution arrangements with such noted online content providers as Yahoo!
Canada and Joost.
About TVO
TVO is Ontario's public educational media organization and a trusted
source of interactive educational content that informs, inspires, and
stimulates curiosity and thought. TVO's vision is to empower people to be
engaged citizens of Ontario through educational media.
For further information: Jill Javet, VP, Corporate Relations, E-mail:
jjavet@tvo.org, Phone: (416) 484-2630 (office), (416) 230-6869 (mobile);
Jeffrey Dunk, Corporate Relations, TVO, E-mail: jdunk@tvo.org, Phone: (416)
484-2735, www.tvo.org
