Survey: Online Networking Sites Capture Interest of Hiring Managers
TORONTO, April 21 /CNW/ - Job hopefuls seeking an edge in an increasingly
competitive job market shouldn't overlook online networking sites, a new
survey suggests. Two-thirds (67 per cent) of executives interviewed believe
professional networking websites - like LinkedIn - will prove useful in the
search for job candidates in the next three years. And one in four (25 per
cent) respondents cited social networking sites - such as Facebook or MySpace
- as a recruiting resource they plan to tap.
The survey was developed by Robert Half International, the world's first
and largest staffing services firm specializing in accounting and finance. It
was conducted by an independent research firm and is based on interviews with
100 senior Canadian executives.
Executives were asked, "Which of the following technology tools do you
believe will be most useful in your firm's recruiting efforts in the next
three years?" Their responses:(*)Professional networking sites........................ 67%
Social networking sites.............................. 25%
Video resumes........................................ 15%
Second Life.......................................... 2%
None of these........................................ 19%
Other/don't know .................................... 9%
(*)Multiple responses were allowed."Maintaining and developing professional contacts has always been a vital
job search strategy, and networking websites are another vehicle for doing
so," said Max Messmer, chairman and CEO of Robert Half International and
author of Job Hunting For Dummies(R), 2nd Edition (John Wiley & Sons, Inc.).
"Networking sites can be used to identify new career opportunities, create
online profiles that highlight one's skills and experience, and build a roster
of business contacts over time."
While embracing technology can be beneficial, Messmer cautioned job
seekers not to depend exclusively on the digital world. "Tried-and-true
methods such as networking at industry events, submitting well-written resumes
and cover letters, and diligently following up with hiring managers are still
essential to landing the ideal job," Messmer said. "Combining personal and
online networking offers the best of both worlds."
Robert Half offers the following tips to make the most out of online
networking:- Craft your profile carefully. Pay as much attention to the content of
your online profile as you would the information in your resume, and
ensure the content highlights your professional skills, not just your
personal interests. Also double-check for typos and grammatical
errors.
- Ask for recommendations. Most professional networks provide space for
others to comment on your work or recommend you to others. Don't be
shy about asking colleagues to post on your site. These testimonials
help hiring managers learn more about your experience and work ethic.
- Build your list of contacts. The more quality contacts you have, the
better. Invite trusted friends and colleagues to join your network.
If you see an interesting profile in one of their networks, ask them
to introduce or refer you to that person.
- Don't post anything you wouldn't want an employer to see. Job seekers
should exercise discretion when posting personal information online.
Use privacy settings effectively and make sure that any public
messages or images you post don't detract from your professional
image.
- Don't stop networking once you have a job. Savvy job seekers continue
cultivating their networks after they secure positions. Online
networks aren't just job search tools; they also help you stay
up-to-date on industry trends, find mentors who can offer valuable
career advice, and alert you to upcoming events and educational
opportunities.Robert Half International has more than 360 staffing locations worldwide
and offers online job search services at www.rhi.com.
EDITOR'S NOTE: To schedule an interview for local commentary in Toronto,
Winnipeg, Calgary, Edmonton or Vancouver, please contact Jason Chapman at
416-350-2330 extension 62070.
For further information: Jason Chapman, (416) 350-2330 extension 62070,
jason.chapman@rhi.com
