COLUMBIA, Md., April 15 /CNW/ -- Martek Biosciences (Nasdaq: MATK)
manufacturer of life'sDHA(TM), announced today that Canada Bread Company,
Limited, has launched Canada's first bread product featuring life'sDHA, a
patented, vegetarian form of DHA omega-3 for brain, eye and heart health. The
first and only Canadian bread with vegetarian DHA, new Dempster's Smart(TM)
100% Whole Grain Wheat is a 100% percent whole grain product that is a source
of 13 essential nutrients and is also a source of fiber with 4g of fiber per
two slices.
"Martek is pleased to be working with Canada's largest bread company to
provide the important benefits of life'sDHA in a nutritionally balanced
product that consumers already know and trust," said David Abramson, president
of Martek Biosciences. "The average consumer does not consume nearly enough
DHA, but Dempster's Smart 100% Whole Grain Wheat will help change this by
offering a convenient, vegetarian and quality source of this important
nutrient."
"We're proud to bring Canadians Dempster's Smart 100% Whole Grain Wheat.
It is the only whole grain bread designed especially for kids, delivering both
great taste and nutrition. It is also the first bread product in Canada to
contain a vegetarian source of omega-3 DHA," said Andrew Pollock, vice
president of marketing for Canada Bread.
Available at major retailers across Canada, all Dempster's Smart 100%
Whole Grain Wheat packaging and promotional materials will feature life'sDHA
branding. Smart 100% Whole Grain Wheat is sold under the Dempster's brand in
Ontario and Western Canada, under the POM brand in Quebec and under the Ben's
Bakery brand in Atlantic Canada. For more information about Smart 100% Whole
Grain Wheat, visit www.dempsters.ca .
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid
that serves as a primary building block for the brain and the eyes and
supports brain, eye and cardiovascular health throughout life. DHA is
particularly important during early childhood. Between birth and five years of
age, the human brain increases approximately 3.5 times in mass. It is
important that children consume adequate amounts of DHA in their diet to
support this period of rapid brain and eye growth and development.
There also is a large and growing body of scientific evidence
demonstrating that people of all ages, from infants to aging adults, benefit
from an adequate supply of DHA omega-3 in their diets. Scientific reviews have
noted the importance of DHA omega-3 in proper brain and eye development and
function, and there are clinical studies underway to evaluate its role in
decreasing the prevalence of certain neurological disorders.
"Omega-3 fatty acids are thought to play a particularly key role in
children's eye and brain development, not to mention have a strong association
with heart health. With a body of evidence that seems to be growing nearly as
rapidly as children do, there is every reason to believe that including 'good
fats' such as DHA in a child's diet is an important step towards promoting
good nutrition and overall health. Yet many kids fall short of getting
adequate DHA in their daily diet," said Dr. Laura Jana, pediatrician and
co-author of Food Fights: Winning the Nutritional Challenges of Parenthood
Armed with Insight, Humor, and a Bottle of Ketchup (AAP, 2007). "The creation
of great-tasting products that contain life'sDHA, such as Dempster's Smart
bread, offer moms a particularly practical way to meet this important dietary
challenge."
Fish are often thought to be the only source of DHA omega-3. However,
life'sDHA offers a trusted, vegetarian form of DHA that contains no oceanic
pollutants and toxins. Fish are good sources of DHA because of the DHA-rich
microalgae in their food chain; life'sDHA is derived from microalgae and
produced in a government inspected facility from start to finish using a
sustainable source that does not deplete ocean resources. life'sDHA has been
approved by Health Canada and is found in numerous foods, beverages and
supplements for people of all ages.
Martek Biosciences Corporation (Nasdaq: MATK) is a leader in the
innovation and development of DHA omega-3 products that promote health and
wellness through every stage of life. The company produces life'sDHA, a
sustainable and vegetarian source of the omega-3 fatty acid DHA
(docosahexaenoic acid), for use in foods, beverages, infant formula, and
supplements. The company also produces life'sARA(TM) (arachidonic acid), an
omega-6 fatty acid, from a sustainable, vegetarian source, for use in infant
formula. For more information on Martek Biosciences Corporation, visit
www.martek.com . For a complete listing of life'sDHA products, visit
www.lifesdha.com .
Canada Bread Company, Limited (TSX: CBY) is a leading manufacturer and
marketer of value-added and nutritious fresh bakery products, including white,
whole wheat and whole grain bread, rolls, bagels, and artisan breads, and
fresh pasta and sauces. The company is also a large manufacturer of frozen
unbaked, partially baked and fully-baked breads, rolls and bagels, serving
retail in-store bakery and foodservice customers. Canada Bread employs more
than 8,200 people in Canada, the United States and the United Kingdom. The
Company is 88.0 percent owned by Maple Leaf Foods Inc. and its common shares
are listed on the Toronto Stock Exchange under the symbol CBY.
Sections of this release contain forward-looking statements. These
statements are based upon numerous assumptions which Martek cannot control and
involve risks and uncertainties that could cause actual results to differ.
These statements should be understood in light of the risk factors set forth
in the company's filings with the Securities and Exchange Commission,
including, but not limited to, the company's Form 10-K for the fiscal year
ended October 31, 2007 and other filed reports on Form 10-K, Form 10-K/A, Form
10-Q and Form 8-K.Contact:
Cassie France-Kelly
Public Relations
Martek Biosciences
(443) 542-2116
media@martek.com
For further information: Cassie France-Kelly, Public Relations of Martek
Biosciences, +1-443-542-2116, media@martek.com Web Site:
http://www.martekbio.com http://www.martek.com
http://www.lifesdha.com