Providing effective marketing solutions for advertisers, helping
consumers find their dream home
TORONTO, May 1 /CNW/ - Network Communications, Inc. (NCI), the leading
publisher and provider of printed and online real estate information and
advertising in North America, announced today it has signed an agreement with
LiveDeal.ca, that will provide for all Canadian listings of homes for sale
from The Real Estate Book to be posted on LiveDeal.ca.
LiveDeal.ca, a Torstar company was launched in January 2006 as an online
classified advertising platform. National in scope, but with a local focus for
content and searching, LiveDeal.ca provides a rich online environment for
posting classified ads that is free for consumers, and that has several "for
fee" options for businesses to promote themselves and their products. Realtors
advertising homes for sale in The Real Estate Book will have their listings
posted daily to LiveDeal.ca.
"We have eagerly anticipated the launch of our relationship with
LiveDeal.ca," said Todd Walker, VP North American Sales for The Real Estate
Book. "LiveDeal.ca is an important player in the online classified space in
Canada; its relationship with Torstar supplies it with significant resources
in terms of content and reach. LiveDeal.ca is the default online classified
platform for Torstar properties including The Toronto Star, the Guelph
Mercury, The Hamilton Spectator and others. LiveDeal.ca has quickly developed
a substantial user base that continues to grow at a very rapid pace."
Mr. Walker continued to say that "LiveDeal.ca substantially extends the
online reach of The Real Estate Book in Canada and provides our advertisers
and their clients with valuable additional exposure to potential home shoppers
from across the country. We know, and our advertisers know that exposure is a
crucial part of selling a home and promoting Realtors, and nobody in Canada
has better reach, online or in print, than The Real Estate Book. We're
committed to extending our lead in the Canadian marketplace through
partnerships like this one with LiveDeal.ca and look forward to delivering
even more leads to our advertisers as a result."
The Real Estate Book already boasts an impressive, industry-leading list
of online partners that includes: Sympatico/MSN, Google, BobVila.com,
Realestate.com, TheNewYorkTimes.com, TheWallStreetJournal.com, HomeGain.com,
LendingTree.com, UniqueHomes and LivingChoices. The LiveDeal.ca relationship
is an important addition to this list and brings with it exposure to related
online properties including: TheStar.com (the Toronto Star), CTV.ca,
Toronto.CTV.ca.
About Network Communications, Inc.
In Canada, Network Communications' The Real Estate Book(R) brand is the
market leader for print and internet-integrated real estate listings
advertising with publications in 31 markets, readership of over 1.4 million
people, and tens of thousands of unique online users each month. The Real
Estate Book(R) is the No.1 multimedia source for Canadian consumers looking
for a home, and for Canadian Realtors who advertise their clients' homes for
sale.
Network Communications, Inc. is the leading publisher of printed and
online real estate information in North America. Its magazines are read by
over 12 million readers in over 500 markets and deliver more than one million
leads to advertisers each month. Online magazine content can be accessed at
www.livingchoices.com. More information about NCI can be found at www.nci.com.
For further information: Media Contact: Dave Taylor, Network
Communications, Inc., E: dtaylor@treb.com, P: (905) 841-9233
