Canadian Public Relations Society names three PR campaigns as award winners


    VANCOUVER, Dec. 11 /CNW/ - A campaign to promote public awareness of the
police use of "bait cars" to combat auto theft is among three projects that
have received the first provincewide awards offered by the Canadian Public
Relations Society.
    The other campaigns recognized by the national society of public
relations professionals were a Vancouver-based internet blog dedicated to
exposing manipulation of mainstream media in the global warming debate and a
publication produced by the Islands Trust that helps newcomers better
understand the challenges of living on an island.
    The awards are offered by a partnership of the three BC chapters of the
Canadian Public Relations Society in Vancouver, Victoria (CPRS VI) and
Northern Lights in Prince George and are bestowed on communications
professionals who demonstrate the highest ethical and professional standards
while performing outstanding work.
    The bait car program, the work of RCMP Sgt. Tim Shields of the Integrated
Municipal Provincial Auto Crime Team with support from the Insurance
Corporation of BC, was launched in 2005 to combat high auto theft rates. The
cars, which were equipped with devices to immobilize them after they were
stolen and lock the thieves inside, were featured in an aggressive media
blitz. The campaign publicized bait car arrests and auto theft in general, and
included a documentary film produced for BC high school students and an Auto
Crime Month.
    The Vancouver Island award is shared by Laura Stringer, Communications
Specialist for the Islands Trust, and Kathleen Foley, Director of Education
and Outreach of the San Juan Preservation Trust in Washington state. The pair
updated the 10-year-old publication, A Place in the Islands, which provides
information to residents new to the region about the benefits and challenges
of living on an island. It covers a wide range of topics ranging from water
conservation to green building practices and has resulted in an increased
positive public perception of the region.
    The Vancouver winner, James Hoggan, launched DeSmogBlog.com to make
people aware of how some media have been manipulated in the ongoing debate
over global warming. Hoggan, estimates more than 520,000 individual readers
have viewed the blog and the internet feature has been cited as a key source
by 24 media outlets and has been mentioned by more than 4,500 other blogs.
Hoggan frequently addresses journalists, students and public relations
organizations urging openness and ethical practices.
    Ange Frymire, Chair of the CPRS Provincial Awards Committee, said the
awards - the first to be bestowed provincewide - were established to make
professionals and the general public aware of the high-quality work being
produced by BC's public relations practitioners.
    "These awards help to promote public understanding of the kind of work
that our public relations sector is doing to serve the public interest," said
Frymire.
    "The inaugural competition is metamorphing into what will become an
annual tradition of recognizing individuals who are shaping our industry
through best practices and high-calibre communications work."
    The winners, selected by panels of journalists and communications
professionals in Victoria, Vancouver and Prince George, will be honoured at
chapter events during the holiday season. Executive summaries of each of the
winning submissions will be posted at www.cprsvancouver.com.
    Two other submissions received honourable mentions: Vancouver's John
Kageorge for the AMEC Awareness program and the team of Lorne DeLarge,
Kathleen Bright, Paul McAfee, Chris Waddell, Ken Sauchuk and Heather Walker
for the Island Savings Mascot Contest.




For further information: Ange Frymire, CPRS VI, Tel (250) 391-4002,
Ange-frymire@shaw.ca; Michael Bernard, CPRS Vancouver, (604) 614-5215,
Michael.bernard@fraserhealth.ca; Joan Jarman, CPRS Northern Lights, (250)
563-9251, jjarman@lib.pg.bc.ca