Eastlink and the AIR MILES Reward Program join forces in Atlantic Canada

Eastlink Now Offering AIR MILES. (CNW Group/Eastlink)

AIR MILES logo. (CNW Group/Eastlink)

Eastlink logo. (CNW Group/Eastlink)

Exclusive Atlantic partnership rewards Eastlink customers

HALIFAX, June 19, 2013 /CNW/ - Eastlink and the AIR MILES Reward Program, Canada's premiere coalition loyalty program, announced a new full-service telecommunications partnership that provides Eastlink customers in Atlantic Canada with exclusive access to earn AIR MILES reward miles as of today.

"We are excited to be the first full-service telecommunications company in Canada to offer Atlantic Canadians AIR MILES reward miles across our range of video entertainment and communications services," said Lee Bragg, Eastlink CEO.  "This new partnership gives Atlantic Canadians, who are passionate AIR MILES Collectors, the chance to add AIR MILES reward miles from Eastlink to the compelling lineup of other leading Atlantic Canadian grocery, gas, drug store, office supply and banking retailers (among others) who currently offer AIR MILES."

Today, Eastlink kicks off its AIR MILES reward program with offers that enable current and new customers to earn up to 100 AIR MILES reward miles.

To celebrate the new partnership, Eastlink is also awarding 1,000 AIR MILES reward miles to one lucky customer a week, every week for 10 weeks!

"AIR MILES is delighted to welcome Eastlink to its family of fantastic Sponsors," said Andy Wright, President, AIR MILES Reward Program. "Both of our brands are focused on the same goal, and that's simply adding value for our customers for their business and continued commitment.  We want every purchase a customer makes to be that much more rewarding."

Mr. Bragg affirms Eastlink's commitment to offer the highest quality products and services while delivering great value and an outstanding customer experience.

"We know that many of our customers collect AIR MILES.  This partnership gives us an opportunity to thank them and show them how much we appreciate their business, by providing them with a unique full-service offering and value they can't get with another telecommunications company."

Click here for Eastlink Announcement Video

How to Register:

Eastlink will offer AIR MILES reward miles to both existing and new Eastlink customers within Nova Scotia, New Brunswick, Newfoundland, and Prince Edward Island. Eastlink customers can jump on board and register online at www.eastlink.ca/airmiles beginning today.

FOR BROADCAST USE:

EASTLINK AND AIR MILES ANNOUNCED A NEW PARTNERSHIP TODAY THAT REWARDS EASTLINK CUSTOMERS IN ATLANTIC CANADA WITH AIR MILES REWARD MILES. THE COMPANY SAYS IT CONTINUES TO FOCUS ON EARNING ITS CUSTOMERS BUSINESS EVERY DAY. REGISTERING IS EASY BY VISITING EASTLINK.CA SLASH AIR MILES.

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Image with caption: "Eastlink Now Offering AIR MILES. (CNW Group/Eastlink)". Image available at: http://photos.newswire.ca/images/download/20130619_C9510_PHOTO_EN_28208.jpg

Image with caption: "AIR MILES logo. (CNW Group/Eastlink)". Image available at: http://photos.newswire.ca/images/download/20130619_C9510_PHOTO_EN_28209.jpg

Image with caption: "Eastlink logo. (CNW Group/Eastlink)". Image available at: http://photos.newswire.ca/images/download/20130619_C9510_PHOTO_EN_28210.jpg

SOURCE: Eastlink



For further information:

MEDIA CONTACTS:

Eastlink:  
Jill Laing
902.488.5283
jill.laing@corp.eastlink.ca

AIR MILES:  
Media Office
416.552.2352
mediaoffice@loyalty.com