Music's Biggest Night Leads 853,000 Canadians to Choose CTV's ETALK for its Post-GRAMMY® Award Coverage
- ETALK wins 7 p.m. timeslot Monday night against Global with 41% more viewers than ET CANADA, and 10% more viewers than ENTERTAINMENT TONIGHT -
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TORONTO, Feb. 12, 2013 /CNW/ - For the second year in a row, Canadians chose CTV's ETALK as their #1 source for coverage of the 55th Annual GRAMMY® Awards. With 853,000 viewers - one of its most-watched episodes of the year - more Canadians turned to ETALK for its coverage of music's biggest night than ET CANADA (605,000), despite their exclusive coverage. Up 9% compared to the same episode last year, ETALK delivered 41% more viewers than Global's ET CANADA (down 12% vs. last year) and 10% more viewers than its head-to-head competitor ENTERTAINMENT TONIGHT (777,000).
Nationally ETALK also led ENTERTAINMENT TONIGHT by 10% in the A18-49 demo and 36% in A25-54. Against ET CANADA, ETALK was ahead by 52% among A18-49 demo, and 89% among A25-54. Last night's show also ranks among ETALK's Top 5 episodes this season. In Toronto, Canada's largest television market, ETALK delivered a 2.9 rating for A25-54, compared to 0.7 for ET CANADA.
In its most-watched season yet, audiences for ETALK are up 6% compared to last year. ETALK's red carpet coverage continues with THE OSCARS® on Feb. 24.
**Media Note** Photography for ETALK is available online at BellMediaPR.ca
ETALK is available on demand following the television broadcast on CTV.ca.
Social Media Links:
Ben Mulroney - @BenMulroney1976
Tanya Kim - @Tanya_Kim
Lainey - @LaineyGossip
Traci Melchor - @stayfabulous
Danielle McGimsie - @MissDMcG
Hosted by Ben Mulroney and Tanya Kim, ETALK is the #1 most-watched entertainment newsmagazine in Canada. From the OSCARS® and the EMMYs® to the JUNO Awards, ETALK is front-and-centre, delivering up-to-the-minute news in film, television, music and more. Celebrating both home-grown talent and international stars, ETALK became Canada's first daily Canadian entertainment newsmagazine when it launched in 2002. ETALK airs weeknights at 7 p.m. ET (check local listings) on CTV and at 6 p.m. ET on E!.
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 10 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at ctv.ca.
Source: BBM Canada, current season from Sept. 24, 2012
SOURCE: CTVFor further information:
Matthew Almeida, CTV and CTV Two, 416.384.2629 or firstname.lastname@example.org
Jacqui VanSickle, CTV and CTV Two, 416.384.5091 or email@example.com
Allie Page, CTV and CTV Two, 416.384.4596 or firstname.lastname@example.org