A3D Innovation introduces the vertiGOmug

The vertiGOmug by A3D is an innovative way to enjoy your coffee or tea (CNW Group/A3D Innovation)

Montreal design firm has the upper hand on staying warm

MONTREAL, Feb. 12, 2013 /CNW Telbec/ - A3D Innovation a Montreal based firm specializing in industrial design, development and product improvement, introduces its latest project - the vertiGOmug. A mug that can prevent you from burning yourself.

The vertiGOmug by A3D is an innovative way to enjoy your coffee or tea.  Made of eco-friendly ceramic and natural silicone, it is a covered mug with a small pump system that allows a controlled amount of liquid to escape from a small spout that sits on the top of the cover. Releasing the liquid allows it time to cool before taking your first sip. Its double-sided insulation and innovative cover keeps your beverages warmer for a longer period as opposed to an open cup or vented travel mug.

"Unlike paper or plastic cups, vertiGOmug does not react at high temperature so it does not alter the taste of your premium beverage," says Roberto Barbusci, industrial designer and co-founder of A3D Innovation. "It's also an effective way of preventing billions of disposables cups from ending up in landfills."

A3D has partnered with Indiegogo an international crowdfunding platform for creative projects, to help the vertiGOmug come to life. "We invite the consumer to be part of this adventure with us," says Véronique Bibeau-Poissant, President and co-founder of A3D Innovation. "If people like the vertiGOmug project, they can pledge money to make it happen."

In addition to reaching their funding goal by March 18th A3D is also asking the Indiegogo community to select their favorite design from six different patterns. Project supporters, also known as 'funders' within the Indiegogo community, may also chose to fund the project by purchasing the vertiGOmug at a discounted price, as part of a pre-sale pending the official launch. Project 'funders' are only charged if the funding goal is reached.

To view and/or support the vertiGOmug project and for additional information, please visit vertiGOmug.com.

About A3D Innovation

A3D Innovation is an award-winning firm specializing in product design and manufacturing. Since 2003, A3D's design services are targeted to maximize your profitability while reducing operating costs. The firm offers a personalized, made to measure service. Its industrial design team has over 14 years of experience and participated in the design of over 100 projects.

Image with caption: "The vertiGOmug by A3D is an innovative way to enjoy your coffee or tea (CNW Group/A3D Innovation)". Image available at: http://photos.newswire.ca/images/download/20130212_C4745_PHOTO_EN_23580.jpg

SOURCE: A3D Innovation

For further information:

For photos, samples, interviews or information, please contact:
Carrie Sanders  |  514-524-1471  |  carrie@natapr.com
Natalie Bibeau  |  514-803-1471  |  nata@natapr.com