Your Tailor-made Tour Guide to EXPO FINEFOOD 2013

SHANGHAI, Feb. 6, 2013 /CNW/ - EXPO FINEFOOD 2013 and EXPO Coffee & Tea 2013 will be held from April 1st to 3rd 2013 in the Shanghai New International Expo Center. Up till now, the number of exhibitors has increased by 27.5 percent compared with 2012, occupying nearly five halls with an exhibition area of 35,000 square meters.

The exhibit includes food, coffee, tea, ice cream and dairy products, seafood, frozen and chilled foods, bakery products, beverages, wines and spirits, and more. The exhibition will attract more than 30,000 professional visitors and 2,000 oversea visitors from star hotels, restaurant chains, bars, cafes, clubs, bakery and ice cream shops.

Eminent Industry Brands Annual Get-Together

Hundreds of international brands from more than 20 countries and regions will exhibit at EXPO FINEFOOD. Well-known ice cream brands include Taylor and Stoelting from the U.S.; Carpigiani, PreGel, Fabbri, Elenka and MEC3 from Italy; Nissei from Japan, and leading domestic manufacturers such as Chiao Tai, Spaceman, Synbiotech, and Donper. Exhibitors in the beverage industry such as Huiyuan, Weiquan, Fresh Juice, Guangcun, Geerzhi, Doking, Sanhe, Yudingshengyuan, Dele and Huaren are also among the list. Meanwhile, the Food & Beverage category has also been endorsed by brands such as Wushi Cate, Yon Ho, Bright Dairy, Nestle, and YiFang Rural. Shangdong Zhongde and Harbin Hande will display the latest beer brewing equipment at EXPO FINEFOOD 2013. The top coffee machine brands will exhibit as well, such as Astoria, Lavazza, and Rancilio.

Sugar Rush Tour at EXPO FINEFOOD 2013

Well-known Italian ice cream equipment manufacturer Carpigiani will announce its latest RTL ice cream machine that produces superior quality gelato at Hall E4. MEC3 focuses on low fat ice cream and provides more choices to meet the current health trend. As one of the famous Italian ice cream ingredient suppliers, Fabbri has a history of over 100 years and they are proud to be the sponsor of the China Gelato Championship 2013. Stoelting has become known as a manufacturer of durable, dependable frozen commercial equipment since it manufactured the first soft-serve ice cream freezer machine for Dairy Queen, and it will make its debut at EXPO FINEFOOD 2013.

Fascinating Industry Competitions for Top-notch Contenders

Several international competitions will be held at EXPO FINEFOOD to provide rich onsite sensory experience. The 2013 China Gelato Championship at Hall E4 is strongly supported by Italy ice cream ingredient brand Fabbri, Italy ice cream equipment brand Carpigiani, and the Masters of Italian Gelato (MGI). The three-day schedule includes two regular themes: PISTACHIO ICE CREAM variegated cherry and Strawberry sorbet, and an original theme as well. The winner will win the chance to study at the University of Carpigiani in Italy.

The China Barista Championship (CBC) and China Latte Art Championship will be held at Hall E7. CBC is an exclusive professional competition authorized by the World Barista Championship (WBC). It has become the cradle of up-rising young coffee professionals in China. CBC has marched into her 11th year with 24 division competitions covering East, North, and the Southwest regions of China. Champions representing 24 division competitions will gather at HOTELEX Shanghai Hall E7 in April 2013 to battle it out for the exclusive spot to compete at the WBC. The event is sponsored by Render Coffee, BEZZERA, Nestle (China), Davinci, HARIO and more.

China Latte Art Championship is founded by WCE (World Coffee Events), the premier events producer for the coffee community worldwide. Their mission is to develop events that engage the specialty coffee community and promote coffee. World Latte Art Championship is now coming to China, and it will launch at EXPO FINEFOOD 2013 in April. The winner will represent China in Nice, France, to fight for the World championship.

The 2nd China Master Bartender Competition will kick off at Hall E5, which is a professional competition initiated by the most authoritative bartender association in the nation. The 2012 Shanghai Bartender Championship attracted over 70 bartenders focusing on classic and flair bartending from all over the country and attracted over 10,000 visitors during the show. The sponsors include LUXADRO, CLEMENT, Stolichnaya, Marie Brizard, Xenta Absenta, The LONDON NO1, COCCHI, MONIN and Watson's.

Food Journey for the Most Discerning Taste Buds

EXPO FINEFOOD has prepared an exotic food journey for the most discerning taste buds onsite in Hall E6. EXPO FINEFOOD will work closely with Italian famous restaurant Casanova to put on an authentic Italian food journey by showcasing top-tier Italian chefs and best quality Italian food ingredients. Italian food has its own charm because of its unique cooking style and technique. The audience will have the chance to taste authentic Italian food and also experience Italian gourmet culture right at EXPO FINEFOOD.

In the 2013 edition, HOTELEX will collaborate with the U.S. Agricultural Trade Office Shanghai Center to help put on an excellent show featuring top-notch USA food ingredients. It will exhibit at EXPO FINEFOOD as the USA Pavilion showcasing several USA agricultural product associations at Hall E6. Meanwhile, with the purpose of introducing the varieties of USA food ingredients into Chinese restaurants, high-end food ingredients from the U.S. will be under the spotlight through Taste of the United States 2013 - Asian Master Chef Challenge featuring award-winning Chinese chefs.

No matter if your target is purchasing world-class brand products, tasting fresh hand-made ice cream, or supporting your favorite competitor, EXPO FINEFOOD is worth looking forward to.

Notes

1. About HOTELEX Shanghai (http://www.hotelex.cn/)

As the main part of HDD (Hotelex, Deco & Design), it contains seven differently themed sectors including Catering Equipment & Supply, Bakery, Tableware, Textile, Appliance & Amenities, IT & Security, and Fitness & Leisure. HOTELEX has led hospitality industry trends for 21 years and will continue to provide a one-stop purchasing and information platform for hospitality professionals.

2. About EXPO FINEFOOD (http://www.expofinefood.com/)
With the platform of Shanghai International Hotel Equipment & Supply Expo (HOTELEX Shanghai), EXPO FINEFOOD caters to hotels, restaurants, bars, clubs and shops with the most effective food solutions and innovative food ingredients.

Media Information, please contact:
Shanghai UBM Sinoexpo International Exhibition Co. Ltd.
Mr. Alex Ni
Tel: +8621 6437 1178 * 199
Fax: +8621 6115 4988
Mail: alex.ni@ubmsinoexpo.com

SOURCE: Shanghai UBM Sinoexpo International Exhibition Co., Ltd.

For further information:

http://www.hotelex.cn

http://www.expofinefood.com