Canadore College: New High-Def Video Tackles Tough Issues

Canadore's new corporate video

NORTH BAY, ON, Jan. 31, 2013 /CNW/ - Canadore's new corporate video tackles some tough issues facing college graduates in the new economy.

Canadore's strategic plan comes to life in the new video, Shifting Forward, laying out the College's vision for the future. Created entirely in-house by Canadore's Marketing Department together with a Television Video Production professor and his students, it will be featured to a global audience.

"We are challenging the way things used to be done. We aren't just training graduates, we are training the workforce of tomorrow, so their skills need to match the jobs available," said Canadore President George Burton. "This video showcases some of the expertise we have within our walls. It is a testament to the high calibre of talent we have under our own roof."

From concept to creation - writing, filming, editing and production - the video is 100 per cent Canadore. It took four days to shoot with students learning on the set in a sort of real-world classroom from Professor and Coordinator of the Television program, Yura Monestime.

"The students are so eager to be on an authentic set and see how it is really done…this was a great learning experience for them," said Monestime.

The video was shot on the ultra high definition-high resolution RED EPIC digital camera, used in films like The Hobbit and is part of the recent investment in Canadore's Integrated Media Centre.

Canadore has over 60 fulltime programs. Many of the programs and labs were rolled into the filming.

Watch the Shifting Forward video.

www.canadorecollege.ca

Video with caption: "Canadore's new corporate video". Video available at: http://youtube.com/CanadoreLiaison

SOURCE: Canadore College

For further information:

Jessica Charette at 705.475.2538 or jessica.charette@canadorecollege.ca; Carrie Richmond at 705.474.7600, ext. 5216 or carrie.richmond@canadorecollege.ca