Take the Plunge to Help Stop Kids Cancer Cold

Bring in 2013 with the Sears Great Canadian Chill

TORONTO, Dec. 27, 2012 /CNW/ - Make a splash this New Year's day at the third annual Sears Great Canadian Chill. From 11 a.m. to 3 p.m. brave Chillers will plunge into the cold waters of the Ottawa River at Britannia Beach to help raise money to find a cure for childhood cancer.  Proceeds raised from the event by the Sears Canada Charitable Foundation will be evenly allocated between patient support at the Children's Hospital of Eastern Ontario (CHEO), which includes programs and research in the hospital's Oncology Department, and national pediatric oncology research initiatives, such as the Sears Childhood Cancer Fellowship.

"It is so great to have our friends from Sears putting on events like the Sears Great Canadian Chill. Their creative commitment to our children and youth will truly make a difference in the fight against pediatric cancer, and we thank them on behalf of the patients at CHEO," Said Fred Bartlett, President and CEO of the CHEO Foundation.

The Chill is a Holiday tradition that encourages participants to dress up in outrageous outfits and rush into the icy waters of the Ottawa River.  This event includes family fun activities such as live entertainment, prizes for the top fundraisers and a contest for the zaniest costume.

"What an invigorating way to kick off the New Year," said Calvin McDonald, President and CEO, Sears Canada Inc.  "Seeing so many people raise much needed funds and brave the cold waters to support the fight against childhood cancer has made this inspiring event an annual favourite."

Participants can log on to www.TheChill.ca or call 1.888.93.CHILL to register for the polar bear swim individually or as a team, with friends and family.  Each registered Chiller can create a participant profile on the website, personalize a fundraising page and send donation requests to family and friends.  Spectators who just want to come down, chill out, not take the plunge but cheer on others are very welcome and not required to register.  General donations or participant sponsorship can be made at TheChill.ca website.

About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity that collects and distributes donations to charitable organizations that support Sears Canada's community investment mandate, which is focused on the healthy development of children and youth in areas of both health and education.  The health component is centered on raising awareness and providing funds for research and treatment for the fight against childhood cancer. The education component is centered on after-school programs and initiatives, which enrich children's lives and allow them to reach their full potential as contributing members of society.

SOURCE: Sears Canada Inc.

For further information:

Contact for Media:
Jeff Moore
Communications Manager
Sears Great Canadian Chill
905-407-4163
jmoore@infieldmarketing.com