Toys"R"Us, Announces 2012 Holiday Hot Toy List

Giants from Skylands, an Angry Bird Luke Skywalker, sewer turtles and unique monsters are amoung the toys expected to top kids' wish lists this holiday season!

TORONTO, Nov. 1, 2012 /CNW/ - Each holiday season, parents attempt to awaken their inner child as they scour the aisles for toys and games that will bring squeals of delight from kids as they rip off the wrapping paper.  To provide Canadian gift-givers and parents with a starting point to create their shopping checklists, Toys"R"Us, Canada today unveiled its annual Holiday Hot Toy List packed with 15 new items that offer exceptional value in quality, price, and maximized Pay-Per-Use (PPU) .  As the world's leading dedicated toy retailer, Toys"R"Us spends the year tracking trends and new product releases worldwide to discover the best toys to include on its Holiday Hot Toy List.

For Baby's First Holidays and new parents needing helpful gadgets to make life a bit easier, Babies"R"Us, Canada today unveiled a Top Baby Gift List to complement the Holiday Hot Toy list.

"The Toys"R"Us Holiday Hot Toy List and Babies"R"Us Top Baby Gift List showcase the items that our experts anticipate will be the most sought after items this holiday season- the gifts that will bring smiles and laughs to the faces of little ones across the country," said Liz MacDonald, vice president, marketing, Toys"R"Us, Canada.  "To ensure all the toys and baby products listed will make the most impact on the toy and baby scene this holiday season, they have also been reviewed, tested and approved by Julianne Bisnaire, our 13-year-old Chief Play Officer and Karin McPherson, our Babies"R"Us spokesMOM."

Julianne has also developed 15 videos, that can be found at www.toysrus.ca/toyvideos, which showcase just how cool the toys on the Hot Toy List really are and to help gift givers choose between them. Thanks to the Toys"R"Us Chief Play Officer, parents and gift givers alike can now become toy experts before their kids even open their gifts.

With 72 Toys"R"Us and Babies"R"Us retail locations across Canada, more than 40 Toys"R"Us Express stores and a full breadth of products on its e-commerce sites, Toysrus.ca and Babiesrus.ca, the toy retailer is the hub for all things fun. As Canada's Greatest Toy Store, Toys"R"Us offers a truly unique experience for gift-givers, including:

Toys"R"Us' Toy BookLaunching tomorrow, this 64-page book is jam-packed with exclusive deals, amazing savings and every plaything your child could dream of receiving this holiday season. The Toy Book features an unbeatable selection of the hottest toys complete with an easy-to-use 'toy finder' navigation system, which categorizes toys based on colour-coded themes, such as Preschool, Toddler, Imagine, Create, Impulse, Construction, Learning, Girls, Boys, Board games, Outdoor & Vehicles, Music & Electronics and Video games.

Toys"R"Us Price Match: In addition to the 'Everyday Low Prices', Toys"R"Us and Babies"R"Us also offer Canadians a 'Price Match' policy, to ensure its consumers are getting the absolute best value possible.  With this policy, Toys"R"Us and Babies"R"Us retail locations will match any advertised price, and as an extra bonus during the holidays, provide the consumer with 10 per cent of the difference back, via gift card.

AirMiles Partnership:  New this year, Toys"R"Us and AirMiles have teamed up to provide Canadians with even more reason to shop at Canada's Greatest Toy and Baby Stores.  Parents and gift-givers can earn one AIR MILES® reward mile for every $25 spent at either Toys"R"Us or Babies"R"Us in-store and online. Visit Toysrus.ca/AirMiles for more details and bonus offers.

Toys"R"Us Express Stores:  While smaller than full-size stores, Toys"R"Us Express locations carry many of the same products.  These Express stores, many of which are located in areas without a full Toys"R"Us store nearby, provide local residents with easy access to the latest toys, games and more throughout the holiday season. With greater accessibility to the toys kids want, customers can discover the joy of play easier than ever.  Shoppers can visit the Store Locator on Toysrus.ca for the Toys"R"Us Express Store in their neighborhood.

Online Wish Lists: To help grant gifts the easy way this holiday season, Toys"R"Us offers an online gift registry called "Wish List" Using Wish List, parents and kids together can create a tailored list of toys based not only on what the child wants, but on his or her age, interests and abilities. Simply email the Wish List to family, parents and gift givers and it becomes a great resource in their quest for the perfect present. Additionally, Toys"R"Us is running a 'Wish It and Win It' Sweepstakes this holiday season where customers can enter to win a $1,000 Toys"R"Us gift card and dozens of instant win prizes of $25 gift cards ! Customers can create a wish list and enter for their chance to win at Toysrus.ca/wishlist.

Gift Finder: Buying the perfect gift just keeps getting easier! Gift givers who may be overwhelmed with the broad selection of toys available at Toys"R"Us can visit Toysrus.ca/giftcentre to receive a list of gift suggestions. After answering questions about the recipient of the present, the Gift Finder will suggest the best gifts for every age and budget. Whether the child's a feisty fashionista or pre-teen hipster, the Gift Finder will focus in on the perfect item.

THE TOYS"R"US 2012 HOLIDAY HOT TOY LIST

The Toys"R"Us, Canada Holiday Hot Toy List, outlined below in alphabetical order, features the 15 must-have items this holiday season. All items on the list are available at Toys"R"Us, Canada stores nationwide and online at Toysrus.ca.

  1. Angry Birds™ Star Warsfrom Hasbro®
  2. Avengers™ Gamma Green Hulk Smash Fists from Hasbro®
  3. Crayola®Digital Light Designer from Crayola®
  4. Furbyfrom Hasbro®
  5. Jake and the Neverland Pirates™ - Jake's Musical Pirate Ship Bucky from Fisher-Price®
  6. LeapPad2™ Crayola Creativity Bundle* from LeapFrog®
  7. LEGO® Friends Summer Riding Camp Stable* from LEGO®
  8. LEGO® Ninjago Epic Dragon Battle from LEGO®
  9. Monster High™ Venus McFlytrap Doll from Mattel®
  10. NERF™ N-STRIKE™ Elite Hail-Fire Blaster from Hasbro®
  11. Teenage Mutant Ninja Turtles™ 11-inch Battle Shell Figures* from Spin Master
  12. The Trash Pack™ 12 Trashies in Trash Cans* from Import Dragon®
  13. Skylanders™ Giants from Activision®
  14. Wii Ufrom Nintendo® 
  15. Winx Club™ 2-Pack Doll Set - Bloom and Sky* from Jakks Pacific®

Product information and images available upon request.

*LeapPad2 Crayola Creativity Bundle, LEGO Friends Summer Riding Camp Stable, Teenage Mutant Ninja Turtles 11-inch Battle Shell Figures, The Trash Packs 12 Trashes in a Can and the Winx 2-Pack Doll Set - Bloom and Sky are exclusive to Toys"R"Us and Toysrus.ca. Not available at any other major retailer in Canada.

THE BABIES"R"US 2012 HOLIDAY TOP BABY GIFTS LIST

The Babies"R"Us, Canada Holiday Top Baby Gifts List, outlined below in alphabetical order, features the 15 must-have items this holiday season for the babies and new parents in your life. All items on the list are available at Babies"R"Us, Canada stores nationwide and online at Babiesrus.ca.

  1. Baby Einstein™ Baby Neptune Ocean Adventure Gym from Kids II®
  2. Baby Einstein™ Sea Dream Soother from Kids II®
  3. Evenflo® Exersaucer Triple Fun - Animal Planet from Evenflo®
  4. Jolly Jumper® on a Stand from Jolly Jumper®
  5. Laugh & Learn™ Busy Friends Musical Table from Fisher-Price®
  6. Laugh & Learn™ Dance & Play Puppy from Fisher-Price®
  7. My Little Sungabunny Cradle 'n' Swing from Fisher-Price®
  8. Newborn to Toddler Rocker from Fisher-Price®
  9. Nursery Essentials Kit from Summer Infant
  10. Rocktivity™ Sit Crawl 'n' Stand Band* from Playskool®
  11. Sleep Sheep Plush Sound Machine from Cloud B®
  12. Summer Infant® Baby Touch Screen Video Monitor from Summer Infant®
  13. The Original Baby Bullet® from Baby Bullet LLC®
  14. Sophie the Giraffe from Vulli®
  15. Sophie the Giraffe Teether from Vulli®

Product information and images available upon request.

*Roctivity Sit Crawl 'n' Stand Band is exclusive to Babies"R"Us and babiesrus.ca. Not available at any other major retailer in Canada.

About Toys"R"Us, Canada:

Toys"R"Us (Canada) Ltd., is part of Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer. Toys"R"Us, Canada operates 72 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and babiesrus.ca.

SOURCE: Toys "R" Us (Canada) Ltd.

For further information:

Nicole Brightling | Citizen Relations | nicole.brightling@citizenrelations.com | 416.934.8099