Picture Posts Largest Opening in IMAX's 40 Year HistoryHighlights include:
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- Largest worldwide opening at $6.3 million
- Largest domestic 3-day total at $4.8 million
- Largest single day at $2.2 millionLOS ANGELES, CA, May 7 /CNW/ - IMAX Corporation and Sony Pictures
Entertainment today announced that Columbia Pictures' Spider-Man 3 shattered
multiple box office records at IMAX(R) theatres through its opening weekend,
contributing a record-setting $4.8 million of the $148 million that the film
grossed at the domestic box office, from May 4, through Sunday, May 6. The
picture also broke the record for IMAX's largest single day worldwide total at
$2.2 million and posted a remarkable domestic opening weekend per screen
average of $57,147. Spider-Man 3 opened on 84 domestic IMAX screens and 34
international IMAX screens, making it the largest opening in IMAX's 40-year
history, with a record-breaking worldwide estimated total of $6.3 million. The
film's overall worldwide debut total was an estimated $375 million.
"We are ecstatic about the opening results in both traditional theatres
as well as IMAX venues," said Rory Bruer, President, Domestic Distribution,
Sony Pictures Releasing. "The IMAX release offers fans of Spider-Man another
unique and exciting way to experience the film, and we are encouraged by the
contribution it has already made to the film's overall box office
performance."
"The weekend results from Spider-Man 3 didn't just break our previous
opening record, they blew it away," said IMAX Co-Chairmen and Co-CEOs
Richard L. Gelfond and Bradley J. Wechsler. "Several IMAX theatres were
installed to open in time for Spider-Man 3, and we are delighted to see that
these theatres are already translating into new IMAX audiences -- which means
greater box office returns for the studio and exhibitors."
"You know you have a hit on your hands when theatre operators are adding
extra shows and some of our theatres are even staying open 24 hours to keep up
with the high consumer demand," added Greg Foster, Chairman and President,
IMAX Filmed Entertainment. "Sony Pictures Entertainment, Columbia Pictures and
the Spider-Man filmmakers have delivered a history-making blockbuster to the
IMAX theatre network, and the high advance IMAX tickets sales for next week
gives us great confidence that this film is going to continue to be a
significant draw at IMAX locations throughout the Spring."
Spider-Man 3 has been digitally re-mastered into the unparalleled image
and sound quality of The IMAX Experience(R) with proprietary IMAX DMR(R)
(Digital Re-mastering) technology, creating a unique environment that will
make audiences feel as if they are in the movie.
Spider-Man 3 is directed by Sam Raimi, who also directed the first two
blockbuster installments of the Marvel Comics superhero, Spider-Man and
Spider-Man 2. The picture reunites the cast led by Tobey Maguire, Kirsten
Dunst and James Franco. To date, the Spider-Man series has surpassed
$1.6 billion in worldwide box office receipts.
In Spider-Man 3, based on the legendary Marvel Comics series, Peter
Parker has finally managed to strike a balance between his devotion to M.J.
and his duties as a superhero. But there is a storm brewing on the horizon. As
Spider-Man basks in the public's adulation for his accomplishments and he is
pursued by Gwen Stacy (Bryce Dallas Howard), who rivals M.J. for his
affections, Peter becomes overconfident and starts to neglect the people who
care about him most. His newfound self-assuredness is jeopardized when he
faces the battle of his life against two of the most feared villains ever
(Thomas Haden Church, Topher Grace), whose unparalleled power and thirst for
retribution threaten Peter and everyone he loves.
Columbia Pictures Presents A Marvel Studios/Laura Ziskin Production
Spider-Man(R) 3 starring Tobey Maguire, Kirsten Dunst, James Franco, Thomas
Haden Church, Topher Grace, Bryce Dallas Howard, Rosemary Harris, J.K. Simmons
and James Cromwell. The film is directed by Sam Raimi (Spider-Man, Spider-Man
2). The screenplay is by two-time Oscar(R) winner Alvin Sargent (Ordinary
People, Spider-Man 2) and the screen story by Sam Raimi & Ivan Raimi and based
on the Marvel Comic Book by Stan Lee and Steve Ditko. The producers are Laura
Ziskin (Spider-Man, Spider-Man 2), Avi Arad (Spider-Man, X-Men) and Grant
Curtis (Spider-Man, Spider-Man 2). The executive producers are Joseph M.
Caracciolo (Spider-Man 2 and Charlie's Angels(R)) Kevin Feige (Spider-Man 2,
X Men 2) and Stan Lee.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the
Company's groundbreaking digital remastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience(R). IMAX's
renowned projectors display crystal-clear images on the world's biggest
screens, and the IMAX brand is recognized throughout the world for
extraordinary and immersive entertainment experiences for consumers. As of
September 30, 2006, there were 280 IMAX theatres operating in 40 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R) and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.
This press release contains forward looking statements that are based on
management assumptions and existing information and involve certain risks and
uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include the timing of
theatre system deliveries, the mix of theatre systems shipped, the timing of
the recognition of revenues and expenses on film production and distribution
agreements, the performance of films, the viability of new businesses and
products, the outcome of the Company's current accounting review, risks
arising from potential material weaknesses in internal control over financial
reporting, the ability to satisfy the reporting covenant by the amended filing
deadlines, the extent and impact of the restatement of our financial
statements, the outcome of the appeal of the NASDAQ Staff Determination letter
and fluctuations in foreign currency and in the large format and general
commercial exhibition market. These factors and other risks and uncertainties
are discussed in the Company's Annual Report on Form 10-K for the year ended
December 31, 2005.
For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Entertainment Media: Newman &
Company, Los Angeles, Al Newman, (310) 278-1560, asn@newman-co.com; Investors:
Integrated Corporate Relations, Amanda Mullin, (203) 682-8243; Business Media:
Sloane & Company, New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com