From east to west coast, group records 11 bands this summer and
documents their adventures on webisode series
To view the Social Media Release, click here: http://smr.newswire.ca/en/pepsico-beverages-canada/youth-music-movement-tour
MONTREAL, April 28 /CNW Telbec/ - Every successful musician remembers
the long and hard road travelled on their journey to get noticed. This
summer, a group of four, passionate, fresh-out-of-school cultural
aficionados from Québec are about to give 11 budding young musicians
their first big break.
Last night, Youth Music Movement (YMM) and members of Montréal's renowned pop punk band Simple Plan announced the launch of a cross-country tour designed to discover
Canada's brightest up-and-coming musical stars.
From May 1 to July 31, the Youth Music Movement Powered by Pepsi tour
will make 11 stops across the nation, where the YMM team - armed with a
mobile recording and film studio - will produce a sound recording and a
video for free, featuring young Canadian musicians on the cusp of
making it big.
One song from each band will be featured on a CD that will be released
at the end of the tour highlighting the diversity of musical talent
across Canada. A portion of the proceeds from the compilation will go
to the Simple Plan Foundation, an organization that encourages the practice of music to help young
kids find a passion in life.
Canadians can follow the movement on Twitter (using the #YMMove hashtag
and the @youth_music handle) and on Facebook (Facebook.com/pepsicanada). While on the road, Youth Music Movement will also produce 12Tracks.tv, 12 weekly webisodes that document their adventure across the country
and feature the music videos and songs of each act they record.
While most bands have been preselected to participate, Youth Music
Movement has four open spots in the following provinces: Quebec,
Manitoba, Saskatchewan and Yukon. Musicians looking to participate in
the Youth Music Movement Powered by Pepsi tour can contact the YMM team
on their Facebook page (Facebook.com/youthmusicmovement).
The Youth Music Movement team includes four members - François Del
Fante, a gifted sound engineer and musician; Frederic Bastien Forrest,
a versatile cultural journalist; Pierre-Etienne Bordeleau, a prolific
cinematographer; and Bruno Mercure, an innovative producer.
The idea for a tour started in Montréal in May 2010 when the group
applied for a $25,000 grant from the Pepsi Refresh Project, a program that funds ideas that promote social good. Youth Music
Movement campaigned for two-months and won the hearts of Canadians
coast-to-coast who believed in their project and helped them win a
grant. The Youth Music Movement team has been busy since, researching
hundreds of bands from every corner of the country, looking for
up-and-coming Canadian musical talent to feature on the tour.
"We can't wait to hit the road to discover Canada's next generation of
rising stars," says Frederic Bastien Forrest, Youth Music Movement
co-founder. "We have amazing talent in our country and it's our passion
to scout and record the hidden gems of tomorrow. Our Pepsi Refresh
Project grant has given us the opportunity of a lifetime, and we're
looking forward to kicking off the tour."
Leaving from Montréal on May 1, the Youth Music Movement Powered by
Pepsi tour will make the following stops over the spring and summer
May 4 - 8: St. John's, NF
May 11 - 15: Halifax, NS
May 18 - 22: Charlottetown, PE
May 25 - 29: Edmundston, NB
June 1 - 5: TBD, QC
June 15 - 19: Toronto, ON
June 22 - 26: TBD, MB
June 29 - July 3: TBD, SK
July 6 - 10: Edmonton, AB
July 13 - 17: TBD, YK
July 20 - 24: Vancouver, BC
SOURCE PepsiCo Canada
For further information:
Helene Reeves or Lisette Guertin
Reeves & Associés
email@example.com or firstname.lastname@example.org
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