Youth Music Movement: Cross-country tour discovers Canada's shining musical stars

From east to west coast, group records bands and documents their adventures on 12Tracks.tv webisode series

TORONTO, June 16, 2011 /CNW/ - This summer, a group of four Canadian culture aficionados have been making their way across the country in search of young, up-and-coming Canadian musicians.

They are called Youth Music Movement (YMM) and after touring the country since May, the team is thrilled to reach Toronto during the North by Northeast (NXNE) music festival where they will record turbo-folk band Harlan Pepper, a group of four young musicians from Hamilton who are barely out of high school. The news was unveiled today at Sneaky Dee's Concert Venue with the help of Eon Sinclair, bassist for Canadian indie rock group Bedouin Soundclash.

From May to July, the Youth Music Movement Powered by Pepsi tour is making 11 stops across the country - one per week - in an R/V armed with a mobile recording and film studio. Their goal is to produce a sound recording and video for young Canadian musicians in almost every province free of charge.

Each song recorded will then be featured on a CD that will be released at the end of the tour highlighting the diversity of musical talent across Canada. A portion of the proceeds from the compilation will go to the Simple Plan Foundation, an organization that encourages the practice of music to help young kids find a passion in life.

"It's been an honour to travel across Canada on this musical journey," says Frederic Bastien Forrest, Co-founder of Youth Music Movement. "We've been welcomed with open arms in each province we visit and the talent we are working with are so passionate and gifted. Everyday the sights and sounds we come across remind us why we chose to do this."

The idea for a tour started in Montréal in May 2010 when the group applied for a $25,000 grant from the Pepsi Refresh Project, a program that funds ideas that promote social good. Youth Music Movement campaigned for two-months and won the hearts of Canadians coast-to-coast who believed in their project and helped them win a grant. The Youth Music Movement team has been busy since, researching hundreds of bands from every corner of the country, looking for up-and-coming Canadian musical talent to feature on the tour.

"It's been amazing to watch the Youth Music Movement Powered by Pepsi tour come to life," says Robb Hadley, PepsiCo Beverages Canada Marketing Director. "We are proud of the work Youth Music Movement is doing as Pepsi Refresh Project grant recipients, celebrating the sensational musical talent we have in Canada and making an impact in the lives of young Canadians across the nation."

As YMM moves from east to west coast, they've been sharing their journey from the frontlines of Canada's blossoming music scene on 12Tracks.tv, weekly webisodes that document their adventures across the country and feature the music videos and songs of each act they record. Canadians are also following the movement on Twitter using the #YMMove hashtag and on Facebook at Facebook.com/PepsiCanada.

The Youth Music Movement team includes four members - François Del Fante, a gifted sound engineer and musician; Frederic Bastien Forrest, a versatile cultural journalist; Pierre-Etienne Bordeleau, a prolific cinematographer; and Bruno Mercure, an innovative producer.

While most bands have been preselected to participate, Youth Music Movement has an open spot in Manitoba, Saskatchewan and Yukon.

The Youth Music Movement Powered by Pepsi tour started on May 1 when it left Montréal.  The schedule continues with the following stops over the summer months:

1.   May 4 - 8: St. John's, NF 7. June 22 - 26: TBD, MB
2. May 11 - 15: Halifax, NS 8. June 29 - July 3: TBD, SK
3. May 18 - 22: Charlottetown, PE         9. July 6 - 10: Edmonton, AB
4. May 25 - 29: Edmundston, NB 10. July 13 - 17: TBD, YK
5. June 1 - 5: Montréal, QC 11.   July 20 - 24: Vancouver, BC
6. June 15 - 19: Toronto, ON

Image with caption: "(Left) Eon Sinclair of Canadian indie rock group Bedouin Soundclash and (Right) Fred Bastien Forrest of Youth Music Movement (YMM) kick off the Toronto leg of the Youth Music Movement Powered by Pepsi Tour - a cross-Canada tour designed to discover up-and-coming musicians - on Thurs., June 16 at Sneaky Dee's Concert Venue. The event featured a performance by Canadian folk band, Harlan Pepper, who will be recorded by YMM this weekend. (CNW Group/Youth Music Movement)". Image available at: http://photos.newswire.ca/images/download/20110616_C6943_PHOTO_EN_01.jpg

SOURCE Youth Music Movement

For further information:

Shauna Simons / Matt Juniper
PraxisPR
shauna@praxispr.camatt@praxispr.ca
O: 905-949-8255 x 232 / 225
C: 647-502-4600 / 905-599-5600

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