MISSISSAUGA, ON, Sept. 2, 2011 /CNW/ - Canada's National Tower (CN
Tower) will glow with the colours of World Vision Canada on the evening
of Friday, September 2nd to help bring awareness to the aid agency's
humanitarian relief efforts in the Horn of Africa.
The CN Tower, which has stood as a landmark in Toronto for 35 years,
will be illuminated in World Vision's colours of orange and white,
beginning at approximately 8:00 pm (EDT) and lasting for several hours.
The lighting is to signify World Vision's fundraising efforts to help
hundreds of thousands of people in Kenya, Somalia, Ethiopia and
Tanzania, who are battling disease and famine as they struggle to cope
with the region's worst famine in decades.
"We are extremely grateful to the CN Tower for helping us to carry World
Vision's message to residents and visitors to Toronto," says World
Vision Canada President and CEO Dave Toycen. "We are targeting 2.5
million people with food, emergency medical care and shelter in the
affected areas in the Horn of Africa, but the needs continue to grow."
Latest estimates are that approximately 3.7 million people in Somalia
are in need of aid, and hundreds of thousands of Somalis have fled the
southern part of the country to escape the deadly combination of
drought and political instability. World Vision has been active in the
Horn of Africa for more than three decades and has been providing
emergency support in the region since March of this year. In addition
to providing emergency aid, World Vision is also working with local
residents in all four countries to promote long-term development to
cope more effectively with natural disasters, such as drought. This
includes providing access to improved farming techniques, better
veterinary care for cattle and other animals, as well as providing
access to safe and stable water supplies.
"To date, our fundraising efforts to help those in the Horn of Africa
have raised more than $8 million," Toycen says. "With two weeks to go
before the Government of Canada's matching donation program comes to a
close, we hope tonight's light-up at the CN Tower will encourage those
who haven't already made a donation to consider doing so to help
thousands of vulnerable children and their families."
There are two ways Canadians can help children and their families in the
Horn of Africa:
They can make a direct donation to World Vision's Horn of Africa appeal
to support emergency relief efforts. The Government of Canada is
matching all donations made to qualifying Canadian charities for the
Horn of Africa until September 16, 2011, effectively doubling the
life-saving value of any donation; or
Donors interested in supporting World Vision's long-term development
projects in countries like Kenya, Tanzania and Ethiopia, can consider
sponsoring a child.
To make a donation or sponsor a child, please visit worldvision.ca or call1-800-268-5528.
World Vision is a Christian relief, development and advocacy
organization dedicated to working with children, families and
communities to overcome poverty and injustice. World Vision serves all
people regardless of religion, race, ethnicity or gender. Visit our
News Centre at worldvision.ca
SOURCE World Vision Canada
For further information:
Bob Neufeld - Tel. 905-565-6200 ext 3265, mobile 647-622-2045, Bob_Neufeld@worldvision.ca
Britt Hamilton - Tel. 905-565-6200 ext 3973, mobile 416-419-1321 Britt_Hamilton@worldvision.ca