World Vision Canada lights up CN Tower in orange and white to promote Horn of Africa emergency

MISSISSAUGA, ON, Sept. 2, 2011 /CNW/ - Canada's National Tower (CN Tower) will glow with the colours of World Vision Canada on the evening of Friday, September 2nd to help bring awareness to the aid agency's humanitarian relief efforts in the Horn of Africa.

The CN Tower, which has stood as a landmark in Toronto for 35 years, will be illuminated in World Vision's colours of orange and white, beginning at approximately 8:00 pm (EDT) and lasting for several hours. The lighting is to signify World Vision's fundraising efforts to help hundreds of thousands of people in Kenya, Somalia, Ethiopia and Tanzania, who are battling disease and famine as they struggle to cope with the region's worst famine in decades.

"We are extremely grateful to the CN Tower for helping us to carry World Vision's message to residents and visitors to Toronto," says World Vision Canada President and CEO Dave Toycen. "We are targeting 2.5 million people with food, emergency medical care and shelter in the affected areas in the Horn of Africa, but the needs continue to grow."

Latest estimates are that approximately 3.7 million people in Somalia are in need of aid, and hundreds of thousands of Somalis have fled the southern part of the country to escape the deadly combination of drought and political instability. World Vision has been active in the Horn of Africa for more than three decades and has been providing emergency support in the region since March of this year. In addition to providing emergency aid, World Vision is also working with local residents in all four countries to promote long-term development to cope more effectively with natural disasters, such as drought. This includes providing access to improved farming techniques, better veterinary care for cattle and other animals, as well as providing access to safe and stable water supplies.

"To date, our fundraising efforts to help those in the Horn of Africa have raised more than $8 million," Toycen says. "With two weeks to go before the Government of Canada's matching donation program comes to a close, we hope tonight's light-up at the CN Tower will encourage those who haven't already made a donation to consider doing so to help thousands of vulnerable children and their families."

There are two ways Canadians can help children and their families in the Horn of Africa:

  • They can make a direct donation to World Vision's Horn of Africa appeal to support emergency relief efforts. The Government of Canada is matching all donations made to qualifying Canadian charities for the Horn of Africa until September 16, 2011, effectively doubling the life-saving value of any donation; or
  • Donors interested in supporting World Vision's long-term development projects in countries like Kenya, Tanzania and Ethiopia, can consider sponsoring a child.

To make a donation or sponsor a child, please visit worldvision.ca or call1-800-268-5528.

World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity or gender. Visit our News Centre at worldvision.ca

SOURCE World Vision Canada

For further information:

MEDIA CONTACTS:
Bob Neufeld - Tel. 905-565-6200 ext 3265, mobile 647-622-2045,  Bob_Neufeld@worldvision.ca
Britt Hamilton - Tel. 905-565-6200 ext 3973, mobile 416-419-1321  Britt_Hamilton@worldvision.ca


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