World first: dual-cooking range can cut cooking time

New Samsung electric range with Flex Duo technology offers two ovens in one

MISSISSAUGA, ON, May 26, 2011 /CNW/ - If you've ever dreamed of simultaneously cooking two items at two different temperatures within the same oven to save time, your dream has just come true.

Samsung's newest electric range comes complete with Flex Duo technology that literally splits your oven in half when needed. The modern, freestanding electric range comes equipped with a removable divider, which not only prevents heat transfer from one cavity to another, but also firmly separates food aromas to ensure your cheesecake doesn't end up smelling (and tasting) like the chicken you're planning to serve as your entree.

"Flex Duo technology is an excellent solution for home chefs whose cooking time is becoming increasingly limited by longer commutes, greater household responsibilities and a desire to spend more quality time with family and friends," says Warner Doell, Vice President Sales & Marketing, Home Appliance Division, Samsung Electronics Canada.

The newest addition to Samsung's line up of appliances also includes a larger-than-normal 5.9 cu. ft. single cavity that's perfect for traditional holiday treats like turkeys, roasts, and multiple casserole dishes. Or, divide it in half and get 2.7 cu. ft. in the upper oven and 3.0 cu. ft. in the lower oven. And by using only half the oven for smaller meals, you reduce energy consumption by 35 per cent.

In addition, the range's Surround Airvection Fan circulates heat evenly throughout the oven, while the on-and-off fan control maintains the perfect temperature. Meanwhile, the Twin Display with wide-glass, touch-control menu makes it easy to control both ovens at a glance and its bright digital display makes for quick and easy reference.

The range also offers a warming drawer to keep recipes with shorter cooking times well heated, moist and flavourful while their complementing side dishes continue cooking in the other cavity. When you're not cooking, the warming drawer serves as an ideal storage area for the divider.

"It's really all about versatility and giving our customers options to prepare food on their own terms," says Doell. "The Flex Duo is exactly that — an appliance that allows home chefs to cook what they want, how they want and when they want."

Sticklers for cleanliness will love the Flex Duo's Steam Clean function that makes the oven spotless in just 20 minutes without the use of harsh chemicals or expensive cleaners.

The Samsung FE710DRS with Flex Duo technology is available at most major Canadian appliance retailers at an MSRP of $1,999.99.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's consumer electronics and home appliance division, as well as its wireless terminals and information technology division.

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008.  Samsung is also a proud sponsor of Hockey Canada, Stars on Ice and is the official HDTV sponsor of the NFL. For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

SOURCE Samsung Electronics Canada Inc.

For further information:

CONTACT:


Brock Penner
APEX Public Relations
Phone:     416-924-4442 Ext. 226
E-Mail:     bpenner@apexpr.com


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