Nutribar announces partnership with Canadian Breast Cancer Foundation
TORONTO, May 27, 2011 /CNW/ - Are you still on that lifelong search for
the proverbial 'Fountain of Youth' that delays the effects of getting
older? If so, you may be overlooking an important aspect of the aging
process itself - the best route to healthy aging can simply be a
This is why Nutribar has introduced Women 50+, a specially designed bar
for women seeking to make the most of their paramount years.
With more and more women embracing aging as a normal part of life, the
goal is no longer the search for a quick-fix solution to anti-aging,
but rather finding a way to look good, feel good and celebrate good
health together with longevity. Staying active, getting adequate rest,
minimizing stress, avoiding tobacco and eating a healthy diet are all
ways to look good, feel good and celebrate good health.
Designed specifically to accommodate a woman's changing figure, Nutribar
for Women 50+ tackles the special nutritional needs of those in the
prime of their life. In addition, it addresses dietary requirements
caused by other changes to a woman's body as she ages, most of which
can also contribute to weight gain, including her digestive system,
which starts to slow down with age, making it more difficult to break
down food and absorb nutrients.
As a woman ages, she becomes less active and her energy needs also drop
due to lower activity levels. "Most women don't take this into
consideration as they get older, so they start to add on extra weight,"
said Brenda Embree, Nutribar's Vice President of Sales and
Marketing. "Moreover, many adults over the age of 50 do not get
adequate amounts of nutrients, such as calcium, iron and vitamin D."
"By offering a product that is balanced and formulated especially for a
woman's current needs, with essential Omega-3 fatty acids, fibre,
protein, carbohydrates and fat - but with fewer calories - women can
feel confident that they are doing something positive to help reach
their look good, feel good goal at any age," she continued.
Partnering for a cause
Meanwhile, Nutribar has also announced its quest to promote good health
does not end there. It has partnered with the Canadian Breast Cancer
Foundation (CBCF) to support breast cancer research. The CBCF logo will
soon appear on a number of Nutribar packages, including the new Women
In addition to the company's goal of raising $50,000 for breast cancer
research through the purchase of specially marked packages of Nutribar,
its aim is also to recognize women's concerns about the effects of
aging on their bodies.
"We are very excited about our partnership with the Canadian Breast
Cancer Foundation and promoting this cause to the Nutribar consumer who
is predominantly female," Embree added.
"Many Canadian women have been affected personally or know someone who
has been touched by this disease. Our goal is to help educate all women
on becoming breast aware, and the importance of early detection in
helping increase women's chances of survival from breast cancer."
More about Creating a Future Without Breast Cancer
Established in 1986, the Canadian Breast Cancer Foundation is the
leading national volunteer-based organization in Canada dedicated to
creating a future without breast cancer. Each year, thousands of lives
are affected by breast cancer - not only for individuals living with
the disease, but also their families, friends and loved ones. Through
fundraising efforts, donor dollars are directed to high-quality
research in all areas of breast cancer, including education and
prevention, screening, diagnosis, treatment, and after-care supports.
Those interested in helping Nutribar with their goal of raising a
minimum of $50,000 towards breast cancer research can do so through the
sale of specially marked packages of Nutribar.
For additional information about breast cancer and the advancements the
foundation has made towards finding a cure, please visit www.cbcf.org.
About Stella Pharmaceutical
Proudly serving Canadians since 1961, Stella Pharmaceutical Inc. is a
family-owned business that spans three generations. Starting in the
U.S. more than 80 years ago, the company currently has more than a
dozen products in the marketplace, and a strong commitment to
delivering superior products that help provide an improved quality of
life as the foundation of their corporate heritage and philosophy. Over
the years they have focused on several core areas including diet,
nutrition, skeletal and muscular pain relief, baby care and health and
beauty aids. For more information, visit www.stellapharmaceutical.com.
SOURCE Stella Pharmaceutical Canada Inc.
For further information:
on Nutribar, Women 50+ or the company's partnership with the Canadian Breast Cancer Foundation, please contact:
Brenda Embree | VP Sales and Marketing, Nutribar | Tel: (416) 443-0636 Ext. 438 | firstname.lastname@example.org | www.stellapharmaceutical.com | www.nutribar.com