Scion adds 16 new accessories, offering even more personalization
options for Canadian Scion owners
TORONTO, Feb. 18 /CNW/ - Scion is about expressing personal style. And
Scion's Canadian Tuner Challenge design and build competition gives car
enthusiasts the chance to showcase their unique vision and tuner talent
on a national stage. Canadian tuners are invited to enter their dream
customized Scion design to compete for the chance to win a trip to Las
Vegas for the Specialty Equipment Market Association (SEMA) show and
showcase their modified ride at the world's premier specialty
automotive products trade show. In addition, the winner will also
receive $5,000 and an iPad. Cash prizes and Scion gear will also be
awarded for the second and third place designs.
"Canadian Scion tuners, this is your chance to go behind the scenes at
the SEMA world-class industry event, and show off your talent on a
world stage to a professional audience," said Larry Hutchinson,
Director of Scion in Canada. "Impress us, and we'll send you and your
winning Scion to Vegas for the duration of the show."
Custom tuners are encouraged to enter the contest by submitting their
original idea for customization to Scion Canada. Three regional
finalists will be chosen based on a number of criteria, including
overall creative design, in-car entertainment features, horsepower and
cosmetic improvements, and braking and suspension systems. These
finalists will then be asked to customize either a 2011 Scion xB, xD or
tC depending on their region. Each will be provided $10,000 and access
to the Canadian TRD and Scion Authorized accessory catalogues to modify
a Scion vehicle. The three modified finalist Scions will also be
displayed at the 2011 Toronto and Montreal Importfest shows, and the
overall winner announced onsite in Montreal.
With 16 new Scion Authorized Accessories and Toyota Racing Development
performance parts coming to Canada this spring, Scion owners everywhere
can take their own customization creativity to the next level.
"Tuners live for fresh customization options, and Scion delivers for our
Canadian owners," Hutchinson continued. "We've expanded our catalogue
of Scion Authorized Accessories and Toyota Racing Development
performance products to give even more freedom for personal style."
Scion tuners looking for inspiration will find a showcase vehicle at the
Canadian International Auto Show this month: A 2011 Scion tC designed
by Sciontario.com founder Andrew DaCosta. The tC is loaded with some of
the newly available Scion Authorized Accessories and TRD parts, as well
as several new aftermarket accessories:
Scion Authorized Accessories include sport leather seats, premium Alpine
audio system, side window visors and rear spoiler
TRD performance parts include 19"x 8'' lightweight alloy wheels, 1"
lowering springs that improve cornering & handling and stainless steel
sport exhaust for added low to mid-range torque and increased
Aftermarket accessories include a 5 piece Five Axis bodykit, SEIBON VSII
Carbon Fibre Hood and TWM Short Shifter all courtesy of Johnston
Research & Performance
For more details on the Scion Tuner Challenge, Scion Authorized
Accessories and TRD performance parts, visit www.scionnation.ca. Entrants may submit their contest designs from March 1 - 31, 2011.
See the full Scion line-up, including the Andrew DaCosta tuned 2011 tC
and the all-new 2012 Scion iQ, at the Canadian International Auto Show
in Toronto, February 18-27. The Scion display is located on the 300
Level of the North Building at the Metro Toronto Convention Centre.
About Scion Canada
Launched in September 2010, Scion in Canada is the exclusive Canadian
distributor of Scion tC, xB and xD vehicles through a sales and service
network of 46 dealers in Toronto, Montreal and Vancouver. Scion will
expand its presence in Canada in spring 2011 with the rollout of 38
additional dealers in new markets across Canada. All Scions come fully
loaded with leading active safety technologies, including Vehicle
Stability Control, Traction Control, Anti-lock Brake Systems, Brake
Assist and Electronic Brake-force Distribution. The Scion lifestyle is
trendsetting, urban and authentic; Scion vehicles maximize personal
expression while delivering performance and style.
For further information:
For more details, including a full list of media contacts, digital images and product details please visit media.scionnation.ca.