Win $100,000 from Schneiders Country Naturals to Make Your Park Picnic-Perfect

MISSISSAUGA, ON, June 27, 2011 /CNW/ - Canadians are passionate about picnicking, but finding the perfect spot to have one with your family and friends isn't always easy!  Canadians who want to create the ultimate picnicking location in their community need to look no further than the Schneiders Country Naturals Picnic Anywhere Project.  The Picnic Anywhere Project will award one Canadian city $100,000 to transform a public space into the ultimate picnic destination. Four runner-up communities will receive $10,000 to improve a community picnicking space. Canadians are encouraged to visit www.facebook.com/Schneiders between June 27 and August 5, 2011 to nominate a local park in their community that needs a facelift.

"A recent Leger Marketing survey conducted on behalf of Schneiders® Country Naturals™ revealed that 85 per cent of Canadians like to picnic and that 81 per cent wanted to do so more often," says Claire McRonald, Marketing Manager, Maple Leaf Consumer Foods.  "To celebrate our recent move to more wholesome options, Schneiders® is appealing to Canadians' love for picnicking by offering this opportunity to transform a public space into a gathering spot that will benefit a community for years to come."

Crafted without any artificial ingredients and made with wholesome, real, natural ingredients using Schneiders® finest cuts of meat, Schneiders® Country Naturals™ is the first line of prepared meats (hot dogs, ham, bacon and six varieties of sliced deli meats) to be approved by Health Canada to carry the "made with natural ingredients" claim. Learn more at www.schneiders.ca.

About Schneiders®
Schneider Foods is one of Canada's largest producers of premium quality food products.  The business was founded in 1890 by J.M. Schneider, who believed in craftsmanship and followed time-honoured recipes using traditional methods.  For over a century, the name 'Schneiders' has been synonymous with reputation, tradition and quality products. Learn more at www.schneiders.ca.

About the Survey
From April 18 to 20, 2011, Leger Marketing conducted a survey using a national random sample of 1,500 respondents from Leger Marketing's Web panel.  This method simulates a probability sample which would yield a maximum margin of error +/-2.53 per cent, 19 times out of 20.

SOURCE Schneiders

For further information:

Media Contact:
Mackenzie Keller
Argyle Communications
mkeller@argylecommunications.com
416-968-7311 ext. 245

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