MISSISSAUGA, ON, June 27, 2011 /CNW/ - Canadians are passionate about
picnicking, but finding the perfect spot to have one with your family
and friends isn't always easy! Canadians who want to create the
ultimate picnicking location in their community need to look no further
than the Schneiders Country Naturals Picnic Anywhere Project. The Picnic Anywhere Project will award one Canadian city $100,000 to transform a public space into the ultimate picnic destination. Four
runner-up communities will receive $10,000 to improve a community
picnicking space. Canadians are encouraged to visit www.facebook.com/Schneiders between June 27 and August 5, 2011 to nominate a local park in their
community that needs a facelift.
"A recent Leger Marketing survey conducted on behalf of Schneiders®
Country Naturals™ revealed that 85 per cent of Canadians like to picnic and that 81 per cent wanted
to do so more often," says Claire McRonald, Marketing Manager, Maple
Leaf Consumer Foods. "To celebrate our recent move to more wholesome
options, Schneiders® is appealing to Canadians' love for picnicking by
offering this opportunity to transform a public space into a gathering
spot that will benefit a community for years to come."
Crafted without any artificial ingredients and made with wholesome,
real, natural ingredients using Schneiders® finest cuts of meat,
Schneiders® Country Naturals™ is the first line of prepared meats (hot
dogs, ham, bacon and six varieties of sliced deli meats) to be approved
by Health Canada to carry the "made with natural ingredients" claim. Learn more at www.schneiders.ca.
Schneider Foods is one of Canada's largest producers of premium quality
food products. The business was founded in 1890 by J.M. Schneider, who
believed in craftsmanship and followed time-honoured recipes using
traditional methods. For over a century, the name 'Schneiders' has
been synonymous with reputation, tradition and quality products. Learn
more at www.schneiders.ca.
About the Survey
From April 18 to 20, 2011, Leger Marketing conducted a survey using a
national random sample of 1,500 respondents from Leger Marketing's Web
panel. This method simulates a probability sample which would yield a
maximum margin of error +/-2.53 per cent, 19 times out of 20.
For further information:
416-968-7311 ext. 245