Dare Labs and Optimum PR Launch the Social Election Experiment
VANCOUVER, April 14 /CNW/ - Can the number of likes a candidate has on
Facebook indicate their chances of winning the 2011 Canadian Federal
election? That's what the teams at Optimum PR and Dare Labs in
Vancouver wanted to find out, so they have joined forces to create The Social Election Experiment (http://www.socialelection.ca).
Since there are now over 16 Million Facebook users in Canada, the teams
at Dare and Optimum PR decided to look at Facebook support ("likes")
for candidates in each of the 308 ridings across Canada - in real time.
They will be tracking the race dynamically, and showing a snapshot of
where each candidate stands in every race across the country and any
changes in daily trends.
The experiment was inspired by research published after the 2010 House
and Senate Elections in the US. The team at Facebook went back after
the election was over to see if support for a candidate on the popular
social network translated into real world support in a few key ridings.
Their analysis showed that more than 80% of Senate races and 74% of
House races could have been accurately predicted based on which
candidate was more widely "liked" on Facebook.
"We have decided to keep our methodology very straightforward",
explained David Brodie, Vice President, Western Canada at Optimum PR
and former Prime Ministerial advisor. "We've identified the nominated
candidates for each party and will be measuring the number of likes
each gains throughout the race looking for trends. This is the first
time anyone has ever tracked an election on Facebook in this much
detail, and we are excited to see what the results can tell us about
the important role social media plays in both shaping and reflecting
"Our goal is not only to see what is happening throughout the race, but
also to encourage all candidates to become more social online" added
Angele Beausoleil, VP, Strategy and Innovation Dare North America. "We
have added tips on our site explaining how candidates can establish
their own presence on Facebook if they don't already have one, and we
hope we can help this become the most social election in Canadian
About OPTIMUM PR
Optimum Public Relations, owned by Vison7 International, has a 30-year
history as a full-service public relations agency serving leading
global brands and corporations. Optimum is located in five Canadian
cities - Toronto, Vancouver, Montreal, Quebec City and Halifax, plus an
extended network of offices in the US, UK and South America. Other
agency affiliates include Cossette, Dare, Elvis and Jungle Media.
About DARE LABS
The new Dare Innovations group was established to foster, incubate and
develop ideas into business solutions and brand experiences for clients
and the agency. As Dare North America's marketing R&D division, we
provide innovative thinking, emerging technology understanding and
inventive prototype development services to clients throughout our
agency network. We also lead knowledge sharing workshops, webinars and
collaborative unconferences. It is in Dare Labs where we hatch and
develop new products through exploring new technologies.
London, U.K.-based Dare is a unique global marketing communications
company that combines world-class digital expertise with traditional ad
agency depth of service. Dare was formed through the merger of London
agencies Dare Digital, named Digital Agency of the Decade, together
with MCBD, which earned the IPA Effectiveness Agency of the Year award.
Dare has offices in London, New York and Vancouver.
SOURCE Optimum Public Relations
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