Best Buy survey shows moms know and love technology - and they're
coveting the latest tech under the tree
Almost three-quarters of Canadian moms say they are confident and
knowledgeable when it comes to making the right decisions about
Moms shopping for tech this season will on average spend about 40 per
cent of their overall holiday budget on techgifts.
Moms are coveting tech gifts for themselves, too! Entertainment
software, tablets and e-readers are some of the must-haves on moms'
holiday wish lists.
BURNABY, BC, Nov. 22, 2011 /CNW/ - She's packed her DSLR for the holiday
party later this evening and her Bluetooth is configured for any
last-minute calls. Tomorrow, her holiday shopping begins - she's
downloaded links to the kids' must-haves onto her tablet for easy
reference. Before bed tonight, she'll update her Facebook status via
her mobile in between catching up with the shows on her PVR.
Who is she? She's mom, of course, and a recent survey conducted by
Angus Reid Public Opinion on behalf of Best Buy - Canada's fastest
growing retailer and e-tailer of consumer electronics, computers and
entertainment products - found that not only is she the chief tech gift
buyer this season, she knows what she wants and enjoys shopping for
In fact, the survey found that most moms in charge of holiday shopping
for consumer technology items actually enjoy it, and 76 per cent say
they are confident and knowledgeable when it comes to making the right
decisions about technology for themselves and their family members.
Moms are involved in shopping for their kids' consumer technology gifts
80 per cent of the time - but it's not just the kids who will be taking
home the tech this holiday season. Moms have their own wish lists,
"In my circle of friends, we're really doing it all when it comes to
both researching and buying consumer technology for our families -
we're not just blindly shopping off a list handed to us from our kids,"
said Krista Swanson, who blogs as Tech Mummy at YummyMummyClub.ca. "I'm the go-to person in our household when it
comes to knowing what apps the kids will like the most, what features I
want in a camera to get those coveted shots, and what video games will
be fun to play with my family."
More than 75 per cent of Canadian moms with one or more kids under the
age of 21 have at least one consumer technology item on their holiday
shopping list, and on average are planning on spending about 40 per
cent of their overall holiday budget on tech. And when it comes to
saying thanks for all they know and do? Nearly half of moms (46 per
cent) feel they should get more credit from family members when it
comes to their holiday shopping efforts.
"We know that moms are the cornerstone of technology purchases - it's
outdated thinking to assume that dad is the only informed tech shopper
in the family," said Angela Scardillo, Vice President, Marketing, Best
Buy Canada Ltd. and a mom of 2. "As a mom myself, I can tell you that
we're extremely empowered when it comes to knowing what to buy. Not
only do we understand tech when it comes to our families, but we want
tech ourselves - in fact, this year, tablets, e-readers and
entertainment software for our family, are topping the must-have lists
Need more ideas? A list of Mom's Favourite things for holiday this year
can be found here.
For more information about Best Buy, including store locations, visit www.BestBuy.ca
About the Survey
Angus Reid Public Opinion conducted an online survey on behalf of
Edelman Canada from November 3-6, 2011. A representative sample of
1,000 Canadian moms were surveyed. A sample of this size yields a
margin of error of +/- 3.1%, 19 times out of 20. All respondents were
mothers of children under the age of 21.
About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc.
(NYSE: BBY). We are Canada's fastest-growing retailer and e-tailer of
consumer electronics, computers and entertainment products. With over
70 Best Buy stores across Canada, we offer a unique shopping experience
with the latest technology and entertainment products, at the right
price, with a no-pressure (non-commissioned) sales environment. Every
day our employees are committed to helping deliver technology solutions
that enable easy access to people, knowledge, ideas and fun. We are
keenly aware of our role and impact on the world, and we are committed
to developing and implementing business strategies that bring
sustainable technology solutions to our consumers and communities. For
information about Best Buy Canada, visit www.BestBuy.ca
SOURCE Best Buy Canada
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