Weight Watchers Canada unveils latest Lose For Good® Campaign to help fight obesity and hunger

Weight Watchers Members, Online Subscribers Turning Weight Loss Into Gain for Food Banks Canada

OAKVILLE, ON, Sept. 21, 2011 /CNW/ - Weight Watchers Canada today announced that its members and online subscribers can participate in the Lose For Good campaign, an effort that helps to feed Canadians who are hungry.

As Weight Watchers members and online subscribers shed pounds, between now and October 22, Weight Watchers will make a donation and provide other benefits valued at up to $50,000 to Food Banks Canada.

Individual members will also be able to donate pounds of food, symbolic of their weight loss, to food drives at participating Weight Watchers locations. The campaign helps make their own weight loss efforts even more meaningful by helping Canadian food banks help those in need.

"A lack of access to healthy food can be a contributing factor to obesity," says Paul Schiffner, General Manager, Weight Watchers Canada. "Weight Watchers is working with our members and online subscribers to leverage their weight loss efforts for a very important cause."

With close to 900,000 Canadians relying on food banks every month (according to Food Banks Canada's 2010 HungerCount report), the need to address the hunger problem has never been greater.

"The number of Canadians turning to food banks has increased 9 per cent over last year," says Katharine Schmidt, Executive Director, Food Banks Canada. "The food donations made through Lose For Good help our network of local food banks support the communities in which they operate."

The campaign runs until October 22, 2011. Food donations can be made at participating Weight Watchers locations across Canada. Visit www.weightwatchers.ca/loseforgood for further information.

About Weight Watchers Canada

Weight Watchers Canada Ltd. is a wholly owned subsidiary of Weight Watchers International, Inc., which is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers International Inc. holds over 45,000 weekly meetings where members receive group support and learn about healthy eating patterns, behaviour modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the internet and is the leading internet-based weight management provider in the world. In addition, Weight Watchers International, Inc. offers a wide range of products, publications and programs for those interested in weight loss and weight control.

About Food Banks Canada

Food Banks Canada is the national charitable organization representing the food bank community across Canada. Our members and their respective agencies serve approximately 85 per cent of people accessing emergency food programs nationwide. Our mission is to meet the short-term need for food and find long-term solutions to reduce hunger. Visit www.foodbankscanada.ca for more information.

Image with caption: "Weight Watchers leader Lindsay Norman stands with members of her Thursday morning meeting. They have collected 190 pounds of food to represent pounds lost, and will donate the food to food banks, in support of the Weight Watchers® Lose For Good® campaign. For more information about Lose For Good visit www.weightwatchers.ca/loseforgood. (CNW Group/Weight Watchers Canada)". Image available at: http://photos.newswire.ca/images/download/20110921_C5346_PHOTO_EN_3626.jpg

SOURCE Weight Watchers Canada

For further information:

Follow the conversation online: #LoseForGood

To speak with a spokesperson or for further information please contact Meghan Ney: mney@webershandwick.com, 416-642-7964

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Weight Watchers Canada

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